Hourglass

I'M MEME

ITEM Beauty

Jason Wu Beauty

LYS Beauty

Patrick Ta

Makeup that’s as cute on your vanity as it is on you. Delightfully pretty. Just because. 

We believe great makeup with a boring presentation is just insulting. Who wants to drink champagne served in a plastic to-go cup? Yeah, we’re looking at you—popular cosmetics in *decidedly unfancy* packaging. We’re here for that maximalist magic. Rich pigmentation. Bottles, palettes, and tubes cute enough to make you squeal. Bold, memorable makeup looks. A dash of nostalgia. A pinch of vintage. And a whole lot of aesthetic appeal. 

When we designed our products, we had a vintage twist in mind. They don’t make things with as much detail as they used to. (Though we’ll skip the scary vintage ingredients.) But the bottles? The vanities? The tubes? What a mood. It’s high time we bring that glamour and playfulness back to our everyday routine. Enjoy the experience, all of it. Wearing the makeup. Putting it on. Seeing that gorgeous bottle on your vanity.

Live your contradictions. Love them. Transform your routines into something magical.. And may the wings of your eyeliner always be even.

Pretty Vulgar

Real Techniques

Saie

Makayla Molina

khloe lynn

Alex Foote

Aubrey Tabor

Brooke Buczek ★

Jazmin Nevarez

Maria Dreiling

Jasmine Rickard

Jess Morrisroe

Jillian Rhae

Kalii Sue

Kaylan  Simmons

KK KUMFY

Liana Davydov

Elizabeth  Barbarick

Maya Clark

Maliyah Burke

Sara Rebeterano

Lizzie Drexler

Jessica Blum

Video Review of #PRETTY VULGAR You Go Curl! Eyelash Curler by Jillian Rhae

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