ATHR Beauty

Dose of Colors

e.l.f. Cosmetics

Hourglass

Jouer

KAJA

KVD Beauty

Olaplex

Pacifica

Pat McGrath Labs

Patrick Ta

RMS Beauty

Everyone has a story. Ours is original and authentic and sets us apart from every other beauty brand. Our makeup was born in a Los Angeles photo studio and put to the test by professional makeup artists and photographers. Right away we knew that our primers, foundations and lipsticks (all made cruelty-free) were the secret to perfect pictures.

We are proud to be the #1 cruelty-free face primer brand* in the U.S. and are constantly inspired by the photography studio and the makeup that performs within it. Smashbox products are tested for performance and wear in the most extreme studio conditions. 

Studio-tested & lifestyle approved, we aim to bring the magic of Smashbox Studios to makeup lovers everywhere and create hard-working makeup that keeps up with you.

#1 Cruelty-Free Face Primer Brand*
*Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Measured Market, Makeup Brand Sales, 12 months ending May 2021.

Smashbox

The Ordinary

Too Faced

Paige leneigh  Robinson

Summer Lenahan

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Aqua Vee

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abby Mc

Amie Moore

Adriana Mesa

Falak’s Channel

Aliyonah Morgan

أليسيا Pi

Angie  Beane

Anita Woods

Avery Thompson

Melissa Marie

Valerie Desire

Brittany Neil

BRIANA ORTEGA

Brilee McClarnon

Cassie Cournoyer

Caydence Kyle

Lucia Donald

Christina P

Cindy Olsen

Claszie VerMaj

CocoRoo Natural Skin Care

Colby Whited

daisy m

Misti Tanner

KORTTNEY ELLIOTT

Emily Morrell

Zoe Winter

Miah Sims

fati H

Fay Sandoval

Tracy Colon

Lindsay Hamburg

Gina DiPalo

Geri Jones 🌸

Gina Nino

Helen edna

Shayna  Mae

Victoria Maxey

Devonne Nicole

Lexi hancock

Mariah Cunningham

Jessalyn Rose

Jaded 4u

Jasmine Nichols

JayLexas Beauty

Melissa Siders

Jessica  Levita

Kailin Chase

Nancy Kares

Kelsey Adams

Kerry Miller

King  Lab3l

Sarri Koziol

Ky  Styles

Layla Prudhomme

Leidys Marquez

Lexis Frost

lila woolery

Velina Lucas

Gabbie Gab

Lupita Valdez

Maddie Voss

Rosa Mays

MakeupBy Lovee_

Issa Hdz

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Maryann Septak

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Mig B

Mimi Fuller

Inari Li

Michelle Clark

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Sierra Willingham

Naniis RG

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Nicole Trahan

Nancy Smart

Erielle Del Rosario

Briana Tiedeman

Maria Mazzella

Payton Ellis

Penny Poole

Charlie Ware

Judy Martancik

Saraa Rose Beauty

Sarah Thier

Kiana  Riley

Schilly Aragones Gomez

Joy E

Star W.

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Taryn

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Annie Michelle

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Monserrat L

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