In 1994, nestled in the heart of Los Angeles, CA, two visionaries, Morad and Gita Amirieh, embarked on a journey fueled by passion and a shared dream. Their mission: to redefine beauty, to transform it from a mere reflection in the mirror to an expression of inner radiance. Thus, Sorme was born.
With a commitment to excellence and a dedication to cruelty-free practices, Sorme quickly ascended to the summit of the professional beauty industry, becoming the “makeup artist’s secret”. Beauty professionals across the nation clamored for their products, recognizing Sorme as the unrivaled standard of quality and high-definition pigments that gave a true color payoff.
As Sorme continues to illuminate the path forward, Morad and Gita's legacy shines brighter than ever. Their dream, born of love and nurtured by passion, has blossomed into a beacon of beauty, inspiring generations to embrace their unique essence and celebrate the artistry all individuals can achieve with the right tools and products.

Sorme is where beauty isn't just skin deep—it's a testament to the power of love, family, and the pursuit of dreams.

Sorme Cosmetics

Beauty Essentials: Luxury Soft Makeup Brush Set With Carry Case

Acrylic Cosmetic Organizer, Clear, Durable Makeup & Skincare Storage

Acrylic Cosmetic Organizer with 2 Drawers & 3 Tiered Compartments, Clear Vanity Organizer

Studio Makeup Brush Set & Beauty Makeup Sponge Blenders

Naya

LisaMarie

Amanda

Mahogany

Michelle☀️❤️‍🩹

Connie

Annie

Anna

Maguire

👸🏻Joanna

Neatos

Darlene

Heidi

Was a single BusyMom of2. Now 43, kids gone, single(again), 3yr Med TBI survivor. Midlife-Now What?#myjourney #curiosity

Video Review of #SORME COSMETICS Buffer Foundation Brush 973 by 🧿🪬Busy

Video Review of #SORME COSMETICS Buffer Foundation Brush 973 by 🧿🪬Busy