Anastasia Beverly Hills

ColourPop

e.l.f. Cosmetics

Milk Makeup

Palladio Beauty

PUBLIC GOODS

ABOUT US: THE SUPERGOOP! STORY

THIS WAS NEVER JUST ABOUT SUNSCREEN.

Hi, we’re Supergoop! You may know us as the Experts in SPF™. For more than 15 years, product has been our purpose — something our founder, Holly, has said since the beginning. But our mission is about so much more than just sunscreen...

THIS IS ABOUT REVOLUTIONIZING AN INDUSTRY
Not long ago, SPF only came to mind at the beach, and it wasn’t something people actually wanted to wear. So, we set out to change the way the world thought about sunscreen. Goodbye, gloopy sticky SPF. Hello, Supergoop!
We continually invest in newer, better ways to bring sunscreen to life with formulas that completely change the game. (We’re looking at you, Unseen Sunscreen!)
THIS IS ABOUT BEATING THE ODDS
1 in 5 Americans will be diagnosed with skin cancer in their lifetime. The good news? Skin cancer can be highly preventable if you just do one thing: Wear sunscreen.
We’ve got plenty of creamy-dreamy-invisible-irresistible options for you to choose from, including a morning moisturizer and a shimmery eyeshadow. All you need to do is wear them!


THIS IS ABOUT DOING THINGS BETTER
We’re talking reef-safe, cruelty-free and made with clean ingredients. Forget oxybenzone, octinoxate, parabens and 1600+ other ingredients on our “No List”.
All of our product boxes? Made from recyclable, FSC-certified stocks. Plus, our shipping boxes and packing contents are 100% recyclable. From production to packaging, we’re constantly identifying new ways to greenify our goods.
THIS IS ABOUT STAYING TRUE TO OUR ROOTS
Supergoop!’s first home wasn’t a store shelf, it was a classroom. Our founder, Holly Thaggard, started the company by getting SPF pumps into schools in Texas to better protect our youth in a place where play happens every day.
Since then, our belief in pioneering change on the playground has never left us: Through our Ounce by Ounce® program, we continue donating SPF pumps to schools across America.


THIS IS ABOUT WEARING SPF EVERY. SINGLE. DAY.™
We know the biggest barrier to making SPF a daily habit is finding a formula you love. That’s why we have 40+ options for all skin types, tones and routines. We’ve even got a fun quiz that connects you with your perfect SPF. Try one or two (or five!), and before you know it, you’ll be as SPF Obsessed™ as we are.

Supergoop

The Ordinary

Too Faced

Hey guys, I'm going to put you up to this hand screen from Supergoop. It has SPF 40 plus is vegan, is cruelty free and is super hydrating. It also comes with a safety valve to avoid leaks and it comes with a lot of product. So I also put them in my arms and my elbows because sometimes you forget to protect your hands and the rest of your skin. So it doesn't leave a white cast, which is great. I absolutely love it. Look at that skin.

I'm going to make a sandwich with this. I'm going to make a sandwich with this. I'm going to make a sandwich with this. I'm going to make a sandwich with this. I'm going to make a sandwich with this. I'm going to make a sandwich with this. I'm going to make a sandwich with this. I'm going to make a sandwich with this. I'm going to make a sandwich with this. I'm going to make a sandwich with this. I'm going to make a sandwich with this. I'm going to make a sandwich with this. I'm going to make a sandwich with this. I'm going to make a sandwich with this.

So I have two Supergoop products here. I have their Supergoop Play Lip Balm. It has SPF 30. What is the first thing that shows signs of aging? Your hands. Our hands are neglected a lot when it comes to sun protection. So I have this Supergoop tan screen SPF 40. I keep both of these products in my car so that I can put them on while I'm driving and my hands are exposed to the sun while I'm driving.

Video Review of #SUPERGOOP Handscreen SPF 40 by Kelsi Riley

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