What it is?
Bring out your best blonde yet.
Key Benefits
Perfected for blonde hair - both natural blondes to elevate your blonde as needed, and dyed or highlighted hair to remove unwanted yellow or brassy tones; also recommended for white hair to offset yellowness or brassiness
Gently cleanses your hair while brightening up your color with a nourishing blend of moisturizing avocado oil and tone enhancing chamomile extract
Purple color pigments neutralize unwanted yellow or brass tones for a cool, ashier blonde and a clearer white; no bleaching involved
Enhances bounce & shine without weighing hair down
Sulfate-free, over 98% plant-based, vegan, silicone free, palm-free, and certified plastic and microplastic free
Quick-forming, satisfyingly sudsy lather
Long-lasting - full size bar is equivalent to 2 to 3 bottles of liquid shampoo
Clean and cruelty-free without sulfates, parabens, silicones, phthalates, DEA, and synthetic fragrances
Soap-free and pH balanced
Absolutely plastic-free; packaged in recycled and recyclable cardboard boxes with non-toxic inks and water-based adhesives
Portable and TSA approved - beauty-on-the-go perfected
Highlighted Ingredients
Avocado Oil | Best natural ingredients for hair
Chamomile
Chamomile flower oil | Best natural ingredients for hair
What else you need to know
A “purple shampoo” that enhances blonde tones and offsets unwanted yellow or brassy tones while gently cleansing and nourishing your hair for extra shine without any extra weight
