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About the product
What it is?
Bring out your best blonde yet.
Perfected for blonde hair - both natural blondes to elevate your blonde as needed, and dyed or highlighted hair to remove unwanted yellow or brassy tones; also recommended for white hair to offset yellowness or brassiness
Gently cleanses your hair while brightening up your color with a nourishing blend of moisturizing avocado oil and tone enhancing chamomile extract
Purple color pigments neutralize unwanted yellow or brass tones for a cool, ashier blonde and a clearer white; no bleaching involved
Enhances bounce & shine without weighing hair down
Sulfate-free, over 98% plant-based, vegan, silicone free, palm-free, and certified plastic and microplastic free
Quick-forming, satisfyingly sudsy lather
Long-lasting - full size bar is equivalent to 2 to 3 bottles of liquid shampoo
Clean and cruelty-free without sulfates, parabens, silicones, phthalates, DEA, and synthetic fragrances
Soap-free and pH balanced
Absolutely plastic-free; packaged in recycled and recyclable cardboard boxes with non-toxic inks and water-based adhesives
Portable and TSA approved - beauty-on-the-go perfected
Avocado Oil | Best natural ingredients for hair
Chamomile flower oil | Best natural ingredients for hair
What else you need to know
A “purple shampoo” that enhances blonde tones and offsets unwanted yellow or brassy tones while gently cleansing and nourishing your hair for extra shine without any extra weight
Wet your hair and your bar.
Rub bar in circular motion over wet hair to create a luxurious lather.
Massage into hair and let sit for a moment. Then rise.
Start using the bar every few days to evaluate results.
Use as frequently as desired.