butter LONDON

Dear Sunday

Dermelect

Habit Cosmetics

JINsoon

Lauren B. Beauty

LONDONTOWN

NCLA Beauty

Smith & Cult

CONSCIOUS BEAUTY:
It’s not about “clean” or even “non-toxic.” It’s about better. The art of making informed choices today about what is better for your body, your family, your life, and your world, and then seeking to improve upon those choices tomorrow. Staying curious, learning constantly, and taking the small steps that add up to giant leaps. We call it conscious beauty, and it’s at the heart of everything we do.

OUR STORY:
The power of the perfect ten.
Just over ten years ago in New York City, we opened the first nail salon where less is more. A thoughtfully designed space devoted not only to nail care but also to caring for yourself—and the world around you—with formulas that cleanse, nourish, color, and gloss, all without harmful ingredients. A place that’s meticulously clean yet feels warm and inviting, not clinical. An experience to savor and share.

It worked—beautifully. New spaces followed, each one unique, along with a curated product range that makes it possible to bring the Tenoverten experience home. We’ve come a long way, but what we’re most proud of is our community: the thoughtful, discerning, joyful, and inspirational women (and plenty of men, too) who know the power of the perfect ten. It’s a much-needed boost or a moment of pure calm, a fresh foundation or a finishing touch. The perfect ten is personal, and we’re here to help you make it your own.

XX
Nadine Abramcyk, Adair Ilyinsky, and Jaclyn Ferber
Founders

OUR PRINCIPLES:
The ten commitments.
01 – Less is more.
02 – People and the planet come first.
03 – Nail care is hand care and foot care and skincare.
04 – Healthy and effective aren’t mutually exclusive.
05 – Delight in the details.
06 – Without losing sight of the big picture.
07 – Cruelty is never acceptable.
08 – Stay curious.
09 – Believe in better.
10 – There is power in the perfect ten.

OUR PROMISE:
HAND AND FOOT CARE ESSENTIALS MADE BETTER. WE CALL IT CONSCIOUS BEAUTY, AND IT’S AT THE HEART OF EVERYTHING WE DO.

OUR PRODUCTS:
Naturally nourishing formulas at your fingertips. In a world brimming with nail products, we set our standards sky-high: safe ingredients, naturally nourishing formulas, and salon-quality results. Our products are not only “eight-free” (no dibutyl phthalate, toluene, formaldehyde, formaldehyde resin, camphor, ethyl tosylamide, xylene, or triphenyl phosphate) but also cruelty free and vegan. From sourcing to shipping, we make sustainability a priority, and we work with Chemwise to recycle past-their-prime products, from leftover polish to every component of packaging, including caps and brushes.

Tenoverten

ZOYA

Audgellyca Ashmarah

Abidat Umar

Angela Suezanne

Adriana Isabel

Alexie Mandarino

Amanda

Amber  Gomez

Andrea Sorto

Angelica Brandt

Anita Woods

Audrey Erazo

Michelle Bang

wualeska c

🌺Maria Maria🌺

Katie H

Billie Fjdj

Bree Bonneau

Laurie McKenna

Paige Larson

Ana 

Cassie Marie

Liv Chanel

Christie Patton

Cindy Olsen

Katherine Martinez

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Jocelyn Robinson

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Elizabeth Zampino

Eugenio

Tracy Colon

Ruby Spears

Gina DiPalo

Sarah C

Mariah M.

Heather M

liz bentley

Isabella   Alvarado

Sam Molina

Jessica  Levita

Julia Crump

Janci M

Kaylee Archer

Keaton

Kimmie 822

Lana Glennon

Laur Weeks

Leidys Fernandez Leal

Lexis Frost

Liana Davydov

Marie  Arsenault

Kira Curtis

Macie Satterfield

Maddie Voss

Jillian Bratcher

Rona Gehring

MakeupBy Lovee_

Malej Morillo

Marianne de Mata

Maria  Diaz De La Paz

Maria  Luisa

Marylin Nuzzo

Melissa Barnett

Melina Corzine

Mia Pimental

Mandy Miller

Mosjae Denai

Celesta Constable-Harris

Anisah Ullah

Sarai Torres

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Barbara Aguirre

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Sarah Thier

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Sayble Humphress

Schelsy Timmons

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Sribeauty Shine

Stephanie Todd

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Lindsey  Rose

Claire Bear 🐻

Jess Adams

Jessica Blum

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Lily Salgado

Talia Sadé

Monserrat L

Victoria Cua

Wualeska C

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