butter LONDON

Dear Sunday

Dermelect

Habit Cosmetics

J.Hannah

Lauren B. Beauty

LONDONTOWN

NCLA Beauty

Smith & Cult

CONSCIOUS BEAUTY:
It’s not about “clean” or even “non-toxic.” It’s about better. The art of making informed choices today about what is better for your body, your family, your life, and your world, and then seeking to improve upon those choices tomorrow. Staying curious, learning constantly, and taking the small steps that add up to giant leaps. We call it conscious beauty, and it’s at the heart of everything we do.

OUR STORY:
The power of the perfect ten.
Just over ten years ago in New York City, we opened the first nail salon where less is more. A thoughtfully designed space devoted not only to nail care but also to caring for yourself—and the world around you—with formulas that cleanse, nourish, color, and gloss, all without harmful ingredients. A place that’s meticulously clean yet feels warm and inviting, not clinical. An experience to savor and share.

It worked—beautifully. New spaces followed, each one unique, along with a curated product range that makes it possible to bring the Tenoverten experience home. We’ve come a long way, but what we’re most proud of is our community: the thoughtful, discerning, joyful, and inspirational women (and plenty of men, too) who know the power of the perfect ten. It’s a much-needed boost or a moment of pure calm, a fresh foundation or a finishing touch. The perfect ten is personal, and we’re here to help you make it your own.

XX
Nadine Abramcyk, Adair Ilyinsky, and Jaclyn Ferber
Founders

OUR PRINCIPLES:
The ten commitments.
01 – Less is more.
02 – People and the planet come first.
03 – Nail care is hand care and foot care and skincare.
04 – Healthy and effective aren’t mutually exclusive.
05 – Delight in the details.
06 – Without losing sight of the big picture.
07 – Cruelty is never acceptable.
08 – Stay curious.
09 – Believe in better.
10 – There is power in the perfect ten.

OUR PROMISE:
HAND AND FOOT CARE ESSENTIALS MADE BETTER. WE CALL IT CONSCIOUS BEAUTY, AND IT’S AT THE HEART OF EVERYTHING WE DO.

OUR PRODUCTS:
Naturally nourishing formulas at your fingertips. In a world brimming with nail products, we set our standards sky-high: safe ingredients, naturally nourishing formulas, and salon-quality results. Our products are not only “eight-free” (no dibutyl phthalate, toluene, formaldehyde, formaldehyde resin, camphor, ethyl tosylamide, xylene, or triphenyl phosphate) but also cruelty free and vegan. From sourcing to shipping, we make sustainability a priority, and we work with Chemwise to recycle past-their-prime products, from leftover polish to every component of packaging, including caps and brushes.

Video Review of #TENOVERTEN The Push Back by Hannah Avison

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