butter LONDON

Dear Sunday

Dermelect

Habit Cosmetics

J.Hannah

Lauren B. Beauty

LONDONTOWN

NCLA Beauty

Smith & Cult

CONSCIOUS BEAUTY:
It’s not about “clean” or even “non-toxic.” It’s about better. The art of making informed choices today about what is better for your body, your family, your life, and your world, and then seeking to improve upon those choices tomorrow. Staying curious, learning constantly, and taking the small steps that add up to giant leaps. We call it conscious beauty, and it’s at the heart of everything we do.

OUR STORY:
The power of the perfect ten.
Just over ten years ago in New York City, we opened the first nail salon where less is more. A thoughtfully designed space devoted not only to nail care but also to caring for yourself—and the world around you—with formulas that cleanse, nourish, color, and gloss, all without harmful ingredients. A place that’s meticulously clean yet feels warm and inviting, not clinical. An experience to savor and share.

It worked—beautifully. New spaces followed, each one unique, along with a curated product range that makes it possible to bring the Tenoverten experience home. We’ve come a long way, but what we’re most proud of is our community: the thoughtful, discerning, joyful, and inspirational women (and plenty of men, too) who know the power of the perfect ten. It’s a much-needed boost or a moment of pure calm, a fresh foundation or a finishing touch. The perfect ten is personal, and we’re here to help you make it your own.

XX
Nadine Abramcyk, Adair Ilyinsky, and Jaclyn Ferber
Founders

OUR PRINCIPLES:
The ten commitments.
01 – Less is more.
02 – People and the planet come first.
03 – Nail care is hand care and foot care and skincare.
04 – Healthy and effective aren’t mutually exclusive.
05 – Delight in the details.
06 – Without losing sight of the big picture.
07 – Cruelty is never acceptable.
08 – Stay curious.
09 – Believe in better.
10 – There is power in the perfect ten.

OUR PROMISE:
HAND AND FOOT CARE ESSENTIALS MADE BETTER. WE CALL IT CONSCIOUS BEAUTY, AND IT’S AT THE HEART OF EVERYTHING WE DO.

OUR PRODUCTS:
Naturally nourishing formulas at your fingertips. In a world brimming with nail products, we set our standards sky-high: safe ingredients, naturally nourishing formulas, and salon-quality results. Our products are not only “eight-free” (no dibutyl phthalate, toluene, formaldehyde, formaldehyde resin, camphor, ethyl tosylamide, xylene, or triphenyl phosphate) but also cruelty free and vegan. From sourcing to shipping, we make sustainability a priority, and we work with Chemwise to recycle past-their-prime products, from leftover polish to every component of packaging, including caps and brushes.

Tenoverten

ZOYA

Jachelimar Echevarria

Donielle Lawrence

Aja Macone

Audgellyca Ashmarah

Angela Suezanne

Alexa Smith

Alexia Lilly Beauty

Alexie Mandarino

Amanda

Andrea Sorto

Angelica Brandt

Angela Kim

Andrea Web

Anita Woods

Luna Lujan

Ayla Bott

Griselda Arechiga

wualeska c

Sindia Bharwani

Bethany Wei

sydnie b

Maria Martinez

Laurie McKenna

Liv Chanel

Cheyanne Pope

Christie Patton

Christine Ueberrhein

Ciera Renee

Katherine Martinez

Nicole Collins

Courtney Young

Saharah H.

Ella Cole

Emily Dariana Gomez

Tracy Colon

Alondra M.✨

Michelle Bracamontes

Donna Gabriela Sager

Gina DiPalo

Gianella Solorzano

Sarah C

Mariah M.

Hannah Avison

liz bentley

Sarah Wanamaker

Erin Forsyth

Ella Fernandez

Isabella   Alvarado

Karen B

Jacquie  Trevizo

Jamie Nachman

Jas Anahi

Jennifer  Guerrero

Joy Huynh

Jessica  Levita

Julia Crump

Kar Kara

Kristina  Barlow

Keaton

Keerthi Muniswamy

Kelsey Adams

Laur Weeks

Layla Prudhomme

Layla Cortez

Lexis Frost

Victoria Shannon

Marie  Arsenault

Lali Perez

Audrey

Macie Satterfield

Madison Ho

Maddie Voss

Jillian Bratcher

MakeupBy Lovee_

Dara Elizabeth

ARON Pretzancin

Marissa Carrillo

Marylin Nuzzo

Massiel Garcia

Manila

Melissa Barnett

Megan Green

Mia Pimental

Mackenzi Martin

Michelle Long

Khadeeja Funchess

Maddie Brown

Perla  Gharbi

Anisah Ullah

cheyenne dalton

natallyia Giovanni

Nevaeh Colin

Therese Quiao

Payton Ellis

Paula Cramer

Sarah Pretty

Raven  Bacon

Rachael Schaeffer

Barbara Aguirre

Rebecca Brigham

Bernadette Blanding

Sarah Thier

Sayble Humphress

Vanessa Johnson

Shannon Khong

muna ismail

Schilly Aragones Gomez

Sharonda Sade'

Sky Dawn

Sky Verbenec

Samantha  Rogers

Jennifer Harris

Zina Barnhill

Sribeauty Shine

Ashley Steventon

Stephanie Todd

Beatrice Hannan

Su Chang

Shania Reid

Mrs Randall

Arianna Casamiquela

Claire Bear 🐻

Carly Narva

Talia Sadé

Miranda Tripp

Monserrat L

Wualeska C

Roni Rodriguez

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