butter LONDON

Dear Sunday

Habit Cosmetics

JINsoon

LONDONTOWN

NCLA Beauty

Smith & Cult

CONSCIOUS BEAUTY:
It’s not about “clean” or even “non-toxic.” It’s about better. The art of making informed choices today about what is better for your body, your family, your life, and your world, and then seeking to improve upon those choices tomorrow. Staying curious, learning constantly, and taking the small steps that add up to giant leaps. We call it conscious beauty, and it’s at the heart of everything we do.

OUR STORY:
The power of the perfect ten.
Just over ten years ago in New York City, we opened the first nail salon where less is more. A thoughtfully designed space devoted not only to nail care but also to caring for yourself—and the world around you—with formulas that cleanse, nourish, color, and gloss, all without harmful ingredients. A place that’s meticulously clean yet feels warm and inviting, not clinical. An experience to savor and share.

It worked—beautifully. New spaces followed, each one unique, along with a curated product range that makes it possible to bring the Tenoverten experience home. We’ve come a long way, but what we’re most proud of is our community: the thoughtful, discerning, joyful, and inspirational women (and plenty of men, too) who know the power of the perfect ten. It’s a much-needed boost or a moment of pure calm, a fresh foundation or a finishing touch. The perfect ten is personal, and we’re here to help you make it your own.

XX
Nadine Abramcyk, Adair Ilyinsky, and Jaclyn Ferber
Founders

OUR PRINCIPLES:
The ten commitments.
01 – Less is more.
02 – People and the planet come first.
03 – Nail care is hand care and foot care and skincare.
04 – Healthy and effective aren’t mutually exclusive.
05 – Delight in the details.
06 – Without losing sight of the big picture.
07 – Cruelty is never acceptable.
08 – Stay curious.
09 – Believe in better.
10 – There is power in the perfect ten.

OUR PROMISE:
HAND AND FOOT CARE ESSENTIALS MADE BETTER. WE CALL IT CONSCIOUS BEAUTY, AND IT’S AT THE HEART OF EVERYTHING WE DO.

OUR PRODUCTS:
Naturally nourishing formulas at your fingertips. In a world brimming with nail products, we set our standards sky-high: safe ingredients, naturally nourishing formulas, and salon-quality results. Our products are not only “eight-free” (no dibutyl phthalate, toluene, formaldehyde, formaldehyde resin, camphor, ethyl tosylamide, xylene, or triphenyl phosphate) but also cruelty free and vegan. From sourcing to shipping, we make sustainability a priority, and we work with Chemwise to recycle past-their-prime products, from leftover polish to every component of packaging, including caps and brushes.

Tenoverten

I ordered this 10 over 10 nail polish remover. It's acetone free and it's supposed to smell like roses. I just opened it and it actually smells delicious. It smells exactly like roses and it came like spilling everywhere, but whatever. So we're gonna soak our cotton pad and remove our nail polish. Hold it over the nail for like 10 to 20 seconds and then just wipe off. So I just finished taking off the nail polish that I had in this hand and it worked great. It took everything off and I think the best part about it is that it doesn't leave your hand smelling like that acetone smell that smells so strong. It actually makes it smell like roses and I really like that and the bottle is super cute so you can do bottles like dripping. But other than that, I really like this nail polish remover.

If you are a fan of conscious and eco-friendly beauty, then you are going to be such a big fan of 10 over 10 rose soak. Off the bat, the packaging is super thoughtful and meant to last. Because it is free of acetone, paraben, sulfates, all the synthetic fragrances, it smells so lovely. It's like rose water almost. As much as I love this product, if you are in a rush, I would not recommend using this to take off your nail polish because it does take a little while because of the gentle formula. I would 100% choose this over classic nail polish remover because of the essential oils and vitamins. It just really hydrates and nourishes your nails.

Have you ever seen these? These are the 10 over 10, the Rose Wipes. Acetone-free polish remover cloths. Individually wrapped, which I like. I like the packaging. It's actually very nice and clean. Nice, big. Okay. Nice, big cloth. That's cool. Yeah, it smells like roses, literally. I mean, this is awesome. It doesn't smell bad at all. I really like these a lot. I'll be getting more.

you're on the go you need to try these Rose Wipes Acetone Free Nail Polish Remover Cloths. It does not smell at all like nail polish remover and it is so ultra hydrating. The rose hip extract and aloe help soothe the nails and horsetail leaf helps strengthen. It takes a few extra seconds to take your nail polish off but overall so worth it.

Video Review of #TENOVERTEN The Rose Soak by Adriana

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