butter LONDON

Dear Sunday

Lauren B. Beauty

LONDONTOWN

NCLA Beauty

Smith & Cult

CONSCIOUS BEAUTY:
It’s not about “clean” or even “non-toxic.” It’s about better. The art of making informed choices today about what is better for your body, your family, your life, and your world, and then seeking to improve upon those choices tomorrow. Staying curious, learning constantly, and taking the small steps that add up to giant leaps. We call it conscious beauty, and it’s at the heart of everything we do.

OUR STORY:
The power of the perfect ten.
Just over ten years ago in New York City, we opened the first nail salon where less is more. A thoughtfully designed space devoted not only to nail care but also to caring for yourself—and the world around you—with formulas that cleanse, nourish, color, and gloss, all without harmful ingredients. A place that’s meticulously clean yet feels warm and inviting, not clinical. An experience to savor and share.

It worked—beautifully. New spaces followed, each one unique, along with a curated product range that makes it possible to bring the Tenoverten experience home. We’ve come a long way, but what we’re most proud of is our community: the thoughtful, discerning, joyful, and inspirational women (and plenty of men, too) who know the power of the perfect ten. It’s a much-needed boost or a moment of pure calm, a fresh foundation or a finishing touch. The perfect ten is personal, and we’re here to help you make it your own.

XX
Nadine Abramcyk, Adair Ilyinsky, and Jaclyn Ferber
Founders

OUR PRINCIPLES:
The ten commitments.
01 – Less is more.
02 – People and the planet come first.
03 – Nail care is hand care and foot care and skincare.
04 – Healthy and effective aren’t mutually exclusive.
05 – Delight in the details.
06 – Without losing sight of the big picture.
07 – Cruelty is never acceptable.
08 – Stay curious.
09 – Believe in better.
10 – There is power in the perfect ten.

OUR PROMISE:
HAND AND FOOT CARE ESSENTIALS MADE BETTER. WE CALL IT CONSCIOUS BEAUTY, AND IT’S AT THE HEART OF EVERYTHING WE DO.

OUR PRODUCTS:
Naturally nourishing formulas at your fingertips. In a world brimming with nail products, we set our standards sky-high: safe ingredients, naturally nourishing formulas, and salon-quality results. Our products are not only “eight-free” (no dibutyl phthalate, toluene, formaldehyde, formaldehyde resin, camphor, ethyl tosylamide, xylene, or triphenyl phosphate) but also cruelty free and vegan. From sourcing to shipping, we make sustainability a priority, and we work with Chemwise to recycle past-their-prime products, from leftover polish to every component of packaging, including caps and brushes.

Tenoverten

ZOYA

Hey Flip! So today I want to talk about this 10 over 10 age-defying serum and it's actually for the hand and each year, each winter, my hands just get drier and drier and they get more and more cracked and so this hand serum is really nice because the texture is super easy to... it's like very fluid without being watery like I feel like it's well worth the money and it smells it smells like a spa it smells really good and it's the only thing that helped my dry cracked hands and like it also helps with the dead skin that kind of collects over time and get rid of it and it's been a complete savior so I highly recommend it I hope you like it

I'm trying this 10 over 10 age-defying hand serum. I wash my hands a lot and I'm a cat owner and I foster kittens. My hands need help. I'm going to apply two drops in each hand and rub it in. It smells kind of like cucumber or melon. They feel smoother already.

I don't want this feeling, I can't afford love I try to find reason to pull us apart It ain't working, cause you're perfect And I know that you're worth it I can't walk away Oh! Even though we're going through it And it makes you feel alone Just know that I would die for you Baby, I would die for you Yeah

Instantly smooth skin, increase elasticity, and restore moisture with this overnight hand cream. Sustainably sourced squalene reduces the appearance of wrinkles by 51%. Easily brushes on hands and instantly feels tightening and hydrating. It also smells amazing. Use this every night to treat your hands to beauty sleep.

This is the 10 over 10 sleep mask. It's for your hands. You turn it on by switching it Over there you go Jess And then you put it on your hands back your hands front of your hands you rub them onto your palms and You get your beauty sleep, and then you wake up in the morning and your hands are super soft No need for a manicure at all. It's non-toxic My skin is more moisturized softer, and I have increased elasticity So if you want to save more money in the long run get the 10 over 10 the sleep mask

I'm trying out the 10 over 10 sleep mask for your hands. Start to get a little bit older, over 40 in my case. Hands will show it and we don't want that. The sleep mask, you open it up. It has this nice brush. You have to turn it on, which is great. You're not going to lose any of the product. And squeeze. Oh, there it is. And just brush it on. And then that's it. You just leave it on overnight. Don't rinse it in the morning. It's thick, but it disappears really quickly, but it feels very sealed in, if that makes sense to you. And then I'm just going to click it back off. Close it up and use it tomorrow night.

This is a 10 over 10 the soulmate and please don't mind my feet, but they will be used in this video I want to let you all know if this product is even worth getting or not here on flip So as you can see, this is how it looks when you apply it and it feels so great on my skin And honestly, I really like this because some people don't really want to touch their feet of course, I'm sitting here touching my foot, but don't mind me and And look how beautiful the bot it's so smooth and so luxurious feeling It also has a slight smell but it's not overpowering. It's something that I would want on my feet This is a great option for people with sensitive skin And as you can see, my heels are super nourished and hydrated and it absorbs so fast in my skin I highly recommend this one

Today I'll be showing you 10 over 10, the Soulmate Skin Softening Foot Balm. So I actually ordered this in my flip box a while ago. I forgot that I had it. But basically this is pretty self-explanatory. You open it up, you push it to the top, twist it to the top I should say, you rub it all over your feet. The texture of this feels so nice. And don't mind my chubby feet right now, I am 7 months pregnant. But following that you cover your feet with some kind of socks, something of that nature. I like to put it on right before I go to bed. The first time I used it I know my feet in the morning was so soft. So I've really been liking this.

You're back beneath the sun Wishing I could write my name on it But you call when you're back at school I remember thinking I had you But I can see it's lost in the memory August slipped away into a moment in time

Video Review of #TENOVERTEN The Sole Mate by Becca

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