About Face

e.l.f. Cosmetics

essence

Iconic London

ITEM Beauty

Pat McGrath Labs

Pixi

OUR STORY

There was a time in the ‘90s when darkness was all the rage and pink had a bad rep. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity. Inspired by a love of Paris, unabashed girliness and the transformative power of cosmetics, they created Too Faced, a boutique brand with big dreams. Today, Too Faced has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear.

With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, their rebellious spirit, visionary focus and unexpected humor define the brand to this day.


ABOUT THE FOUNDERS

Too Faced Co-Founders, Jerrod Blandino and Jeremy Johnson, got their start behind the department store makeup counter. Jerrod worked at the Estée Lauder counter and Jeremy also spent time at Estee Lauder, as well as Armani and Chanel. Working one-on-one with clients allowed both of them to quickly discover the transformative power makeup had on women. Their vision was to create a makeup line that would celebrate individuality and inject joy back into an industry that had become rigidly led by rules, not fun. With a credit card, a laser-like focus, and a dream to celebrate and empower women, Too Faced was born in 1998.

Today, Jeremy is still initiating new business strategies while Jerrod is continuously inspired to create innovative new products. Too Faced is sold in more than 30 countries and is one of the top-selling brands everywhere it is sold.

Too Faced

Sarah Davidson

Pragathi Guru

Pascal Kadamani

Audgellyca Ashmarah

Yasmin  Aca

Kristina Meyer

Ally Z

Ana  Grajales

Ana Torres

💗Anita G💗

Anum Shaikh

astrid riggiero

audrianna Harris

Barbara S

Averi Camille

wualeska c

Jennifer Estrada

Sindia Bharwani

Elizabeth Macario

sydnie b

Teiyarra Brivet

Carina  Moralez

Chase Hansen

Jane Oliver

Michelle Mattioda

Lucia Donald

Christy Khoong-Tanguy

Ciera Renee

☻ Cindy Negrete

Cindy Kelly

MissErin Yvette

Renita Spotser

Demi S

Deysy  Hernandez

Ellie Johnson

emily harper

Emory Waters

Kelsey Damman

Fatemeh Asgharizadeh

Gina DiPalo

hailey west

Haley Jean

Hannah Avison

Haley P.

Heartlyn Rae

Shiaire Matthews

Takara Oneá

Islaris mercedes Matias nuñez

Lynnette Dollaz

Kamil  Hudgins

Jamiyah Waddy

JAYME FOXX

Ashley Andrews

Jericah Barton

cozyezzie

Jessica  Levita

yo mama

Charlie B🥶

Karissa Insco

Kar Kara

Kathryn McDermott

Katie Cefalu

Kayla Janelle

Keaton

Kee Stingel

kylee jiran

Lady D

Laura Brown

Lexis Frost

Melissa Arabie

Marie  Arsenault

Elizabeth Byers

Lauren Madden

Tina Miller

Laurie Salazar

Kathy Gaskins

Lorenza Taormina

Maddie Voss

Madeleine Keating

Madelin Salias

MakeupBy Lovee_

Sarah Garcia

Maram Zbeeda

Marissa Carrillo

McKella Cl

Megan Green

Mia Pimental

Michelle Wert Wert

Mackenzi Martin

Janey Macdonald

Monique Menefee

Frances Ortiz

Nikita Bhavnani

Lisa Sallin

Maria Mazzella

Therese Quiao

Cilicia Ortiz

Orianna Alexandra

Anna Kirn

Cynthia P

Raquelle Lynnette

Nikki Reyes

Rachael Champlain

Sandra Jovanovska

Sandy Alvarado

Saraa Rose Beauty

Sarah Thier

Sarah Cyphers

chanell clemente

Savannah Trivett

Sabrina Vega

Schuyler Haro

Shannon  Luke

Shaylynn Scales

Benita Oseleononmen

Joy E

Marie Poston

Ashley Marie

Laura Tarwacki

Anastasia

Tatty Rubio

Thamara Aguilar

Jess Adams

Kaliyah Cunningham

tri kreider

Bethzaida Coltra

Lucienne Vibert

Yasaira Solares

Yaimar Ying

Bianca Ashley

Samantha Lee

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