OUR STORY

There was a time in the ‘90s when darkness was all the rage and pink had a bad rep. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity. Inspired by a love of Paris, unabashed girliness and the transformative power of cosmetics, they created Too Faced, a boutique brand with big dreams. Today, Too Faced has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear.

With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, their rebellious spirit, visionary focus and unexpected humor define the brand to this day.


ABOUT THE FOUNDERS

Too Faced Co-Founders, Jerrod Blandino and Jeremy Johnson, got their start behind the department store makeup counter. Jerrod worked at the Estée Lauder counter and Jeremy also spent time at Estee Lauder, as well as Armani and Chanel. Working one-on-one with clients allowed both of them to quickly discover the transformative power makeup had on women. Their vision was to create a makeup line that would celebrate individuality and inject joy back into an industry that had become rigidly led by rules, not fun. With a credit card, a laser-like focus, and a dream to celebrate and empower women, Too Faced was born in 1998.

Today, Jeremy is still initiating new business strategies while Jerrod is continuously inspired to create innovative new products. Too Faced is sold in more than 30 countries and is one of the top-selling brands everywhere it is sold.

Too Faced

Lash Out Mascara & Diamond Noir Eye Crayon Duo

Perri T

Tatiana Ban

Pauline Santiago

Sierra Gant

Alice Lockhart

Kristina Meyer

Ausra Dunning

Brittany Campbell

Tera  rucker

Elizabeth Martinez

bridget blonde

Stephanie Conrad

Irene Cazares

Jasmine Teixeira

Jenny Sanchez

Jillian Rhae

Jordan Julich

Kayla Najera

Kenzie Anna

Maira Martinez

Shaley Hanks

Caroline Lapano

Fathima  Azad Ali

Video Review of #TOO FACED Better Than Sex Mascara by Perri T

Similar Products

Lash Out Mascara & Diamond Noir Eye Crayon Duo

Rinna Beauty

Big Mood Waterproof Mascara

e.l.f. Cosmetics

bye panda eyes! vol. def. masc.

essence

Clear Brow & Lash Mascara

e.l.f. Cosmetics

MakeWaves Mascara

Tower 28 Beauty

Dream Big Lash Extending 7 in 1 Mascara

Pacifica

Lash n' Roll Mascara

e.l.f. Cosmetics

Better Than Sex Mascara

Too Faced

Level Up Mascara

ColourPop

I love extr. crazy volume mascara

essence

Other reviews

Too Faced