e.l.f. Cosmetics

essence

Florence by Mills

Iconic London

ITEM Beauty

Pat McGrath Labs

Pixi

OUR STORY

There was a time in the ‘90s when darkness was all the rage and pink had a bad rep. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity. Inspired by a love of Paris, unabashed girliness and the transformative power of cosmetics, they created Too Faced, a boutique brand with big dreams. Today, Too Faced has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear.

With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, their rebellious spirit, visionary focus and unexpected humor define the brand to this day.


ABOUT THE FOUNDERS

Too Faced Co-Founders, Jerrod Blandino and Jeremy Johnson, got their start behind the department store makeup counter. Jerrod worked at the Estée Lauder counter and Jeremy also spent time at Estee Lauder, as well as Armani and Chanel. Working one-on-one with clients allowed both of them to quickly discover the transformative power makeup had on women. Their vision was to create a makeup line that would celebrate individuality and inject joy back into an industry that had become rigidly led by rules, not fun. With a credit card, a laser-like focus, and a dream to celebrate and empower women, Too Faced was born in 1998.

Today, Jeremy is still initiating new business strategies while Jerrod is continuously inspired to create innovative new products. Too Faced is sold in more than 30 countries and is one of the top-selling brands everywhere it is sold.

Too Faced

Sarah Davidson

Dailyn Morejon

Audgellyca Ashmarah

Adriana Mendes

Ashton Skelton

Aleana Hang

omaira rojas

alexa brown

Alexia Lilly Beauty

Aliyonah Morgan

Alyssa Beck

aly brothers

April Knight

Amy Powell

Angelica Brandt

Angélica Ruiz

Andrea Web

💗Anita G💗💋💋💋

Griselda Arechiga

maria Molina

Audrey Erazo

wualeska c

Aisha S

Elizabeth Macario

Bria Conner

Paige Larson

Cay Clothes

Jen Gold

Liv Chanel

Cheyanne Pope

Ciera Renee

Cassandra Jacobs

Money Penny

Brittany  Boban

Danielle Erazo

Diane Barbosa

Delaris Gonzalez

Shannon Cairns

Karlie Williams

Ellie Monreal

Ana velasquez

Alondra M.✨

Donna Gabriela Sager

Gina DiPalo

Gina Didiano

Ashley Jones

Sandra Gonzalez

Holly Lopez

Inanna Grimes

Isabella   Alvarado

Jacque Gonzales

Jackie McClellan

Jas Anahi

Jelena Risco

Jodie B

Mary J

Jessica  Levita

Julia Witman

Julie Guisasola

Kailin Chase

Nancy Kares

Kathryn McDermott

Keaton

Kenleigh Catano

Pam Pate

Parker Eaton

Kristina ⭒

Paige Larrick

Laura Brown

Alice Latchford

Lela Pulido 

Alexis Brooke

Lexis Frost

Lindsay Silvia

Linda Reyes

Laurie Salazar

Nancy Castro

Macie Satterfield

Madelin Salias

Breanna Kennedy

MakeupBy Lovee_

Sarah Garcia

Makeupfresh

Mallory Barbuto

Grae C

Emmanuel Roldán

Marissa Carrillo

melanie morales

mikayla

liz campos

Misty Crawford

Janey Macdonald

Moisés  Pérez

Adam S

Connimaree Catano

Anisah Ullah

Sarai Torres

Nadiya Love

Frances Ortiz

Nikita Bhavnani

Maria Mazzella

Therese Quiao

Orianna Velazquez

Patricia Pangan

Paula Cramer

Penny Poole

ruth thomas

Sailor demon

Sarah Thier

Sarah Cyphers

Shannon  Luke

Sharese Nicole

Joy E

Ashley Clark

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Kelli Jenkins

Star W.

Stormie Cook

tina l

Monserrat L

Vic’s Mood

Angelina Gonzales

Wendy Kitterle

Wilmary Chiquinquirá  Labrador💗

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