OUR STORY

There was a time in the ‘90s when darkness was all the rage and pink had a bad rep. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity. Inspired by a love of Paris, unabashed girliness and the transformative power of cosmetics, they created Too Faced, a boutique brand with big dreams. Today, Too Faced has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear.

With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, their rebellious spirit, visionary focus and unexpected humor define the brand to this day.


ABOUT THE FOUNDERS

Too Faced Co-Founders, Jerrod Blandino and Jeremy Johnson, got their start behind the department store makeup counter. Jerrod worked at the Estée Lauder counter and Jeremy also spent time at Estee Lauder, as well as Armani and Chanel. Working one-on-one with clients allowed both of them to quickly discover the transformative power makeup had on women. Their vision was to create a makeup line that would celebrate individuality and inject joy back into an industry that had become rigidly led by rules, not fun. With a credit card, a laser-like focus, and a dream to celebrate and empower women, Too Faced was born in 1998.

Today, Jeremy is still initiating new business strategies while Jerrod is continuously inspired to create innovative new products. Too Faced is sold in more than 30 countries and is one of the top-selling brands everywhere it is sold.

Too Faced

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I think I have a new favorite lipstick. This is the Coco Bold lipstick by Too Faced. This is in the shade Chocolate Chip. On me this shade is my perfect neutral. It is like my lip color but a little bit darker and because these are so rich and creamy and pigmented they look bold and beautiful. I love them and they smell like chocolate so that's a win.

We're a thousand miles from comfort We have traveled land and sea But as long as you are with me

Okay, so I got this beautiful cocoa, two-faced, bold lipstick, and I'm gonna tell you my opinion, and so is my husband, okay? Come here, get closer so they can see you. I'm not wearing it. You're not, he said, I'm not wearing it. It feels really nice going on. This timer thing is stressing me out. I wish you could upload longer videos here. Oh gosh. Bucky wants to be in the video. Bucky wants to be in the video. He can be in the video. I like it. It's pretty. Oh yeah, it's really pretty. You like it? Yeah, I do. I'm a fan. I like it, go get it. It feels good. I don't know how it'll wear all day, but I do like, oh, and it smells good. Yeah, go get it. You need it. And that package.

This is the cocoa bold cream lipstick by Too Faced. It's in the color Chocolate lava. I have a very warm undertone So it has a hint of orange in it on my complexion as you could see it's very pigmented It's so creamy. It just glides on my lip so Smoothly, I will say though. I do not like the scent if you're sensitive to scents I do suggest that you go in store and smell it first. I'm a blue based red type of girl or a deep red But I will wear it, but I'll tweak it with my lip liner I blot it out with a piece of tissue and this is how it looks This is what I'm talking about by the end of the day your lipstick will still look great by the time you eat Drink kiss your partner Whatever It wears down nicely we love a good lipstick

Okay, I'm addicted to these. This is my third color of the Coco Bold lipstick from Too Faced. I always like to show the packaging because it's got the cool magnetic feature, but it's also just really gorgeous. The other cool thing about these is they smell just like whatever the name is, and this one is ganache, so it's like chocolatey. It's so good, you guys. I just want to show you without anything else on, this is a really pretty brown with kind of that pinkish tint. I love using these with the Lady Bold lip liners by Too Faced also, but I love these because they're so creamy. They just feel so good on. They're such pretty colors. They literally go with everything because they're very neutral, but besides that, they smell good and they feel good.

The packaging first off is stunning. It's like this copper color and check this out magnetic. I got shade triple fudge. So pretty first off it smells incredible, but this is like such a cool applicator. Do you see how it's in the shape of a heart? So it says to line your lips with the tip of the heart. So we're going to do that. Ooh, it's so pigmented. Mm-hmm. Okay, gorgeous. This is like not even applying it all the way. This is just lining them. Pretty. If I wanted a bolder look, I'm going to try to actually fill it in. Gorgeous.

Trying out the Too Faced Triple Fudge lipstick that I got. It looks darker than it did in the picture. Smells good. Tastes good. Very dark. Pretty though. Triple Fudge.

I just mixed and matched to make the most beautiful lip color I've probably ever had. Both of them are Too Faced. I started with the Cocoa Bold in Triple Fudge. I actually padded that off with a tissue just a little bit and then put the Too Faced lip injection on top. I am obsessed.

Video Review of #TOO FACED Cocoa Bold Lipstick by Judy

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