About Face

ATHR Beauty

Dominique Cosmetics

Dose of Colors

e.l.f.

essence

Hourglass

Jason Wu Beauty

Jouer

KAJA

Live Tinted

Patrick Ta

RMS Beauty

Smashbox

OUR STORY

There was a time in the ‘90s when darkness was all the rage and pink had a bad rep. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity. Inspired by a love of Paris, unabashed girliness and the transformative power of cosmetics, they created Too Faced, a boutique brand with big dreams. Today, Too Faced has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear.

With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, their rebellious spirit, visionary focus and unexpected humor define the brand to this day.


ABOUT THE FOUNDERS

Too Faced Co-Founders, Jerrod Blandino and Jeremy Johnson, got their start behind the department store makeup counter. Jerrod worked at the Estée Lauder counter and Jeremy also spent time at Estee Lauder, as well as Armani and Chanel. Working one-on-one with clients allowed both of them to quickly discover the transformative power makeup had on women. Their vision was to create a makeup line that would celebrate individuality and inject joy back into an industry that had become rigidly led by rules, not fun. With a credit card, a laser-like focus, and a dream to celebrate and empower women, Too Faced was born in 1998.

Today, Jeremy is still initiating new business strategies while Jerrod is continuously inspired to create innovative new products. Too Faced is sold in more than 30 countries and is one of the top-selling brands everywhere it is sold.

Too Faced

Tanya Elisabeth

Aja Macone

Audgellyca Ashmarah

Adriana Mendes

alexa brown

Alexia Lilly Beauty

Andrea Cristobal

Amy Zamiatowski

Anastasia Wharton

Angelica Brandt

Angel R

angel mcneil

Angie  Beane

Angel Smith

💗Anita G💗

April fonger

maria Molina

Dominique B

wualeska c

🌺Maria Maria🌺

Isabella Marin

Teresa Fullingim

Brynn Wilson

Camila Garcia

Carina  Moralez

Cassie Marie

Liv Chanel

Michelle Mattioda

Felicia Maxwell

Katherine Martinez

Nicole Collins

Nisha Sullivan

Emily Satterfield

Daniela Acurero

Destiny Lopez

Saharah H.

Elizabeth Peffer

Karlie Williams

Emily Morrell

Milagro Escobar

Kelsey Damman

Alondra M.✨

Flip 💋

Kiara Webb

Shyann Castoire

Gaia Lemieux

Gina DiPalo

Sarah C

Ashley Jones

Hannah Avison

Victoria Maxey

Sandra Gonzalez

Delaney Samuelson

Sana Khan

Ilyana Medina

Rosie O.

Karen B

Jackie Peterson

Jessica Baus

Jaime Longrie

Sam Molina

Jessica  Levita

Jessica Marr

Katie Cefalu

Chulakami

Kathleen Peddell

Katie Hren

kay estep

Kristina  Barlow

Keaton

Kelsey Adams

Sarcastic Yogi

Laurie M

Heather Jackson

Lexis Frost

Lily Latham

Kira Curtis

Maddie Voss

Jillian Bratcher

MakeupBy Lovee_

Sarah Garcia

Maren LaFollette

Marissa Carrillo

Marylin Nuzzo

Megan Gallagher

Megan Williams

morgan hayett

Melissa Barnett

melanie morales

Melina Corzine

Mia Pimental

Mirella  R Chavez

molly lou

Connimaree Catano

Monica Wagner

Sarai Torres

natalya mclane

.Amani .j.

Nikita Bhavnani

N O O R 

AyeeitzMaria Torres

Therese Rosebelle Quiao

Olivia Vlachos

Payton Ellis

Anna Kirn

Markeena Massingill

Rachael Schaeffer

Raquel  Rojas 

Bex ❤️

Rosio Fierro

Paige Lynn

Russ McNelis

Sarah Cyphers

Sage Aponte

sanchez jamie

Sarah Thier

Selena Rose

Brandy Kuebel

Shaniceee .

Shayla Clark

Joy E

N Shiner

Zina Barnhill

Soleil Cohen

Stephanie Todd

Kavya Pernankil

Nyomi Embry

Talaysia Slade

Taylor Herrera

Jennie 💫 The Beauty Bops

Janelle A.

Sarah K

Tiffney  Sanders

Tracey M A

Talia Sadé

Monserrat L

Cheryl Swanson

Amanda Meana

Mackenzie Perez

Beruška

Rosalyn Bennett

Alida Matos

Gabrielle Pippin

Jasmine Abdelgafar

Tashmarie Rivas

Yulia Schreffler

Similar Products

Lip Treatment Balm

LANEIGE

Hangover Pillow Balm Lip Treatment

Too Faced

Play Lip Shield

Supergoop

Kindness For Your Lips Lip Oil

Jason Wu Beauty

Lip Plump - Refresh AHA BHA Vitamin C

COSRX

Lipscreen Gloss SPF 40

Supergoop

Bite-Size Lip Balm

e.l.f.

Liplux Hydrating Lip Oil - SPF 30

COOLA

Play Lip Balm SPF 30

Supergoop

Jelly Lip Melt

TONYMOLY

Other reviews

Too Faced

Similar Brands