e.l.f. Cosmetics

essence

Florence by Mills

Iconic London

ITEM Beauty

Pat McGrath Labs

Pixi

OUR STORY

There was a time in the ‘90s when darkness was all the rage and pink had a bad rep. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity. Inspired by a love of Paris, unabashed girliness and the transformative power of cosmetics, they created Too Faced, a boutique brand with big dreams. Today, Too Faced has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear.

With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, their rebellious spirit, visionary focus and unexpected humor define the brand to this day.


ABOUT THE FOUNDERS

Too Faced Co-Founders, Jerrod Blandino and Jeremy Johnson, got their start behind the department store makeup counter. Jerrod worked at the Estée Lauder counter and Jeremy also spent time at Estee Lauder, as well as Armani and Chanel. Working one-on-one with clients allowed both of them to quickly discover the transformative power makeup had on women. Their vision was to create a makeup line that would celebrate individuality and inject joy back into an industry that had become rigidly led by rules, not fun. With a credit card, a laser-like focus, and a dream to celebrate and empower women, Too Faced was born in 1998.

Today, Jeremy is still initiating new business strategies while Jerrod is continuously inspired to create innovative new products. Too Faced is sold in more than 30 countries and is one of the top-selling brands everywhere it is sold.

Too Faced

Audgellyca Ashmarah

Alexis Ramirez

Kristina Meyer

أليسيا Pi

Amanda Martin

Amber Sturch

April Knight

Angelica Brandt

angel mcneil

💗Anita G💗💋💋💋

Alisa West

Bailey Good

wualeska c

🌺Maria Maria🌺

Katie W

Kaitlyn Perry

Carina  Moralez

Catherine  Jimenez

Liv Chanel

Christina P

Yuleidy Matos

Stephanie Darrigo

Danielle Baker

Kaylee Medeiros

Saharah H.

April Dunham

Meirie Jacobson

Elizabeth Stoian

Lizz Ramos

Emma Lacluyze

Zoe Winter

Jessika Raczka

Fay Sandoval

Alondra M.✨

Shyann Castoire

Gina DiPalo

Mariah M.

Haley pesta

Sandra Gonzalez

Jen L

Iris Carbot

Lexi hancock

Jackie Peterson

Jessica  Robles

Janci M

Charlie B🥶

Kailin Chase

Kanora  Dixon

Katie Cefalu

Kayla Jade

Keaton

Kenzie Anna

Kenzie Emmer

Kristin Davis

Kristina Garcia

Lela Pulido 

Lexis Frost

Lisset Lopez

Marie  Arsenault

Luna Flores

Maddie Voss

Madalyn Galdon

Jillian Bratcher

Massiel Garcia

Megan Green

melanie morales

Melina Corzine

mia garnier

Michi Anntionette

Mackenzi Martin

Mimi Fuller

Maria Maltese Gould

Mosjae Denai

Tiffany Reis M.

Seema Sattar

Sarai Torres

Nafaria Mc

Nikita Bhavnani

Nina Diaz

Maria Mazzella

Courtney Heide

PetiteBaby Ali

Peyton Kight

Grethnie Westbrooks

Jennifer Mahler

Rachael Schaeffer

Rachel Williams

Miranda Sue

Bex ❤️

Reese Johnson

Judy Martancik

Samantha Dorn

Samantha C

Lilibeth Santiago

Sarah Thier

Sarah Dennis

Brandy Kuebel

Shayla Clark

Michelle Livorsi

Shiba Ahadi

Michelle Murphy

Sky Verbenec

Stacey Nelson 💋

Lindsey  Rose

Arianna Jonae

Nicole Money

Monserrat L

Amanda Meana

Mackenzie Perez

Adyel Juergensen

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