About Face

ATHR Beauty

Dominique Cosmetics

Dose of Colors

e.l.f.

essence

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Jason Wu Beauty

Jouer

KAJA

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Patrick Ta

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Smashbox

OUR STORY

There was a time in the ‘90s when darkness was all the rage and pink had a bad rep. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity. Inspired by a love of Paris, unabashed girliness and the transformative power of cosmetics, they created Too Faced, a boutique brand with big dreams. Today, Too Faced has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear.

With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, their rebellious spirit, visionary focus and unexpected humor define the brand to this day.


ABOUT THE FOUNDERS

Too Faced Co-Founders, Jerrod Blandino and Jeremy Johnson, got their start behind the department store makeup counter. Jerrod worked at the Estée Lauder counter and Jeremy also spent time at Estee Lauder, as well as Armani and Chanel. Working one-on-one with clients allowed both of them to quickly discover the transformative power makeup had on women. Their vision was to create a makeup line that would celebrate individuality and inject joy back into an industry that had become rigidly led by rules, not fun. With a credit card, a laser-like focus, and a dream to celebrate and empower women, Too Faced was born in 1998.

Today, Jeremy is still initiating new business strategies while Jerrod is continuously inspired to create innovative new products. Too Faced is sold in more than 30 countries and is one of the top-selling brands everywhere it is sold.

Too Faced

Hadia Ba

Tanya Elisabeth

Aja Macone

Madison McDonald

Aqua Vee

Audgellyca Ashmarah

Abby Holbrook

Angela Suezanne

Adriana Mendes

Aleah Cunningham

alexa brown

Alexia Lilly Beauty

Amy Zamiatowski

Amy Martin

Anastasiya Kobylyanska

Angelica Brandt

angel mcneil

Anita Woods

Anyelimar Calderon

Ashlee Diamond

Dominique B

Ayleen LozanoYT

Valerie Desire

Shruti Suvarna

Sindia Bharwani

Argentina Delgado

Teresa Fullingim

Camila Garcia

Liv Chanel

Michelle Angellone Rawson

Cheyanne Pope

Katherine Martinez

claire stein

Daniela Acurero

Destiny Lopez

Dannaë Lessard

elliee mariee ❤️

emily harper

Emily Morrell

Emmanuella Tchakmakjian

Tracy Colon

Flip 💋

Ruby Spears

Gina DiPalo

Sarah C

Mariah M.

Hannah Serene

Shayna  Mae

Victoria Maxey

Sandra Gonzalez

Delaney Samuelson

Heather Young

Sana Khan

Jen L

Vince Veloria

Rosie O.

Jaycee Kingrey

Jessica Baus

Jessica Schank Snow

Jaime Longrie

Sam Molina

Jessica  Levita

Julissa Ramirez

Kaitlyn Mccracken

kay estep

Kristina  Barlow

Keaton

Kimberly Hawkins

Sarri Koziol

Laurie M

Leidys Marquez

Lexis Frost

Marie  Arsenault

Audrey

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Jillian Bratcher

MakeupBy Lovee_

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Kelsi Riley

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Style Wanderful

Taylor Aiu Horie hummingbird 

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Talia Sadé

tri kreider

Monserrat L

Alida Matos

Gabrielle Pippin

Jasmine Abdelgafar

Whitney Ratcliff

Yulia Schreffler

Zara Sloan

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