About Face

e.l.f. Cosmetics

essence

Iconic London

ITEM Beauty

Pat McGrath Labs

Pixi

OUR STORY

There was a time in the ‘90s when darkness was all the rage and pink had a bad rep. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity. Inspired by a love of Paris, unabashed girliness and the transformative power of cosmetics, they created Too Faced, a boutique brand with big dreams. Today, Too Faced has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear.

With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, their rebellious spirit, visionary focus and unexpected humor define the brand to this day.


ABOUT THE FOUNDERS

Too Faced Co-Founders, Jerrod Blandino and Jeremy Johnson, got their start behind the department store makeup counter. Jerrod worked at the Estée Lauder counter and Jeremy also spent time at Estee Lauder, as well as Armani and Chanel. Working one-on-one with clients allowed both of them to quickly discover the transformative power makeup had on women. Their vision was to create a makeup line that would celebrate individuality and inject joy back into an industry that had become rigidly led by rules, not fun. With a credit card, a laser-like focus, and a dream to celebrate and empower women, Too Faced was born in 1998.

Today, Jeremy is still initiating new business strategies while Jerrod is continuously inspired to create innovative new products. Too Faced is sold in more than 30 countries and is one of the top-selling brands everywhere it is sold.

Too Faced

Veronique Bolinao

Hadia Ba

Aja Macone

Aqua Vee

Audgellyca Ashmarah

Aleah Cunningham

alexa brown

Aliyonah Morgan

أليسيا Pi

April Knight

Amy Powell

Amy Martin

Anastasiya Kobylyanska

Anita Woods

Annette Battles

Anyelimar Calderon

Dominique B

Barbara Zirdok

Shruti Suvarna

Sindia Bharwani

Argentina Delgado

Kaitlyn Brown

Christina P

Katherine Martinez

claire stein

Daniela Acurero

Stephanie Darrigo

Davida Ecklund

Dannaë Lessard

Janie Ippolito

elliee mariee ❤️

Emily Morrell

Emmanuella Tchakmakjian

Tracy Colon

Hannah Christensen

Gina DiPalo

Ray R

Heather M💜

Heine Cabrera

Shayna  Mae

Victoria Maxey

Heather Young

Jen L

IQRA Fatima

Sarita Jauregui

Jaycee Kingrey

Jenypher Diaz

Jessica Schank Snow

Joann Newsom

Jessica  Levita

Julissa Ramirez

Janet Acevedo

kadence cantrell

Kalia Boiser-Gomes

Nancy Kares

Katlynn Kosmala

Keaton

Kenzie Anna

Sarri Koziol

Kristina ⭒

Kristine  S

Leidys Marquez

Alexis Brooke

Lexis Frost

Marie  Arsenault

Elizabeth  Barbarick

Lori Williams

Maddie Voss

Jillian Bratcher

MakeupBy Lovee_

Marissa Carrillo

Sarah Geiger

Melissa Barnett

Mia Pimental

Mimi Fuller

Morella R

Winndee Wonderland

Rebeca  Gonzalez

Nicole Hoss

Maria Mazzella

Payton Ellis

Peyton Kight

tokkyo Gordon

Charlie Ware

Jade Field

Rachael Champlain

Judy Martancik

Sam miller

Sarah Thier

Sophia Rossini

Shana Marcus

Shayla Yanique

Joy E

Kelsi Riley

Ashley Marie

Zina Barnhill

Sol Rodriguez

Sophie Williams

Stacey Nelson 💋

Style Wanderful

Taya Sheppard

Taylor Aiu Horie hummingbird 

Jennie 💫 The Beauty Bops

Morgyn Harris

Tiffany McKissack

tri kreider

Monserrat L

Someone someone

Victoria Tyler

Lucienne Vibert

Gabrielle Pippin

Jasmine Abdelgafar

Whitney Ratcliff

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