OUR STORY

There was a time in the ‘90s when darkness was all the rage and pink had a bad rep. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity. Inspired by a love of Paris, unabashed girliness and the transformative power of cosmetics, they created Too Faced, a boutique brand with big dreams. Today, Too Faced has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear.

With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, their rebellious spirit, visionary focus and unexpected humor define the brand to this day.


ABOUT THE FOUNDERS

Too Faced Co-Founders, Jerrod Blandino and Jeremy Johnson, got their start behind the department store makeup counter. Jerrod worked at the Estée Lauder counter and Jeremy also spent time at Estee Lauder, as well as Armani and Chanel. Working one-on-one with clients allowed both of them to quickly discover the transformative power makeup had on women. Their vision was to create a makeup line that would celebrate individuality and inject joy back into an industry that had become rigidly led by rules, not fun. With a credit card, a laser-like focus, and a dream to celebrate and empower women, Too Faced was born in 1998.

Today, Jeremy is still initiating new business strategies while Jerrod is continuously inspired to create innovative new products. Too Faced is sold in more than 30 countries and is one of the top-selling brands everywhere it is sold.

Too Faced

This is Too Faced Killer Liner in the shade Killer Camo. It offers 36 hour wear and it's non-flaking and transfer resistant. I normally wear liquid liner, but this had such good reviews that I wanted to try it. I have oily eyelids so I get really nervous about pencil liners, but this one does really well. You can adjust it with your fingers to make a cute little wing. I was able to do it on both sides actually. And this color is great if you want to wear color but don't want to do anything too crazy. It goes on matte and it's fully pigmented so you don't really have to fuss with it too much. I just want to get two cute little wings and that was pretty achievable.

This is the Too Faced Killer Liner in the shade Killer Camo. It's supposed to be non-flaking and transfer resistant. It is super smooth, like no effort, and it draws. And it says it lasts up to 36 hours. Alright, so the application is going on pretty smooth and there's definitely a good amount of pigment there. It feels like a really creamy consistency and overall I'm really happy with this eyeliner. It's a cute and simple way to add some color to your look.

You guys, I did my eyeliner with this killer liner pencil today. I didn't put any base. I have wet concealer on my eye and it still hasn't smudged. This Too Faced liner is the one and it's so great for like a pop of color. Beautiful.

This packaging is so cute. It's the Too Faced liner, and the shade is like a plum kind of purple. It's a little bit warmer than a lot of purples on the market, which I love. This is great for the waterline to accent your eyes without adding too much overwhelming color. If you're scared of color, this is an easy way to try it out.

Video Review of #TOO FACED Killer Liner Gel Eyeliner Pencil by angie gorton

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