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e.l.f.

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Patrick Ta

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OUR STORY

There was a time in the ‘90s when darkness was all the rage and pink had a bad rep. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity. Inspired by a love of Paris, unabashed girliness and the transformative power of cosmetics, they created Too Faced, a boutique brand with big dreams. Today, Too Faced has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear.

With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, their rebellious spirit, visionary focus and unexpected humor define the brand to this day.


ABOUT THE FOUNDERS

Too Faced Co-Founders, Jerrod Blandino and Jeremy Johnson, got their start behind the department store makeup counter. Jerrod worked at the Estée Lauder counter and Jeremy also spent time at Estee Lauder, as well as Armani and Chanel. Working one-on-one with clients allowed both of them to quickly discover the transformative power makeup had on women. Their vision was to create a makeup line that would celebrate individuality and inject joy back into an industry that had become rigidly led by rules, not fun. With a credit card, a laser-like focus, and a dream to celebrate and empower women, Too Faced was born in 1998.

Today, Jeremy is still initiating new business strategies while Jerrod is continuously inspired to create innovative new products. Too Faced is sold in more than 30 countries and is one of the top-selling brands everywhere it is sold.

Too Faced

Tanya Elisabeth

Audgellyca Ashmarah

Angela Suezanne

Adriana Mendes

Alexandria Rodriguez

alexa brown

Alexia Lilly Beauty

Alexandra Nelson

Alexx Mendez

Alii Graciano

Amy Zamiatowski

Angelica Brandt

angel mcneil

Dominique B

Trisha Kwan

🌺Maria Maria🌺

Elizabeth Macario

Teresa Fullingim

Brittany Mason

Alejandra Reed

Jaid Callies

Camila Garcia

Cay Clothes

Liv Chanel

Christina Werner

Ciera Renee

Katherine Martinez

Dovile Guzauskaite

Cynthia Quintero

Daniela Acurero

Destiny Lopez

Saharah H.

Dulce Ravelo

Edely Fernandez

Emily Contreras

emma akim

Zaneta Ortiz

Miah Sims

Ana velasquez

Alondra M.✨

Flip 💋

purvasha

Gina DiPalo

Gianella Solorzano

Gina Marie

Ginger Coffey

Sarah C

Mariah M.

GRACE LEE

Sandra Gonzalez

Holly Lopez

Erin Forsyth

Sana Khan

Annabella Castro

Rosie O.

Jessica Baus

Makeup Fiend

Jaime Longrie

Sam Molina

Jessica  Levita

Kaya Kline

Kareen  Allan

kay estep

Kristina  Barlow

Keaton

Ky  Styles

Laurie M

Layla Cortez

Lela Pulido 

Marie  Arsenault

Kira Curtis

Michelle knopp

Luna Flores

Lydy Walker

Macie Satterfield

Madelleyn Lopez

Jillian Bratcher

MakeupBy Lovee_

Mallory Barbuto

Marissa Carrillo

Marylin Nuzzo

Megan Williams

Megan O’Connell

Melissa Barnett

Melina Corzine

Mia Pimental

Michel’le Green

Michelle  Rivera

Mackenzi Martin

Mandy Miller

Mirella  R Chavez

Vanessa Esqueda Moreno

Monique Menefee

molly lou

Celesta Constable-Harris

dhend gutzwiller

Monica Wagner

Nancy Loera

natalya mclane

Natalie Coto

.Amani .j.

Frances Ortiz

Pooja Sundar

Gabija Guzauskaite

Olive and Brown

Dawn Heald

Prince Dorbah

Raquel  Rojas 

Rosemary Castillo

Paige Lynn

Russ McNelis

Ryleigh Gill

Rylee Koch

Sage Aponte

Samanta Kavaliauskaite

Samantha Smith

Sarah Thier

Selena Rose

Sherihan Sheriff

Joy E

Annie Mae

Zina Barnhill

Star W.

Tasha Nicole

Taylor Herrera

Jennie 💫 The Beauty Bops

Claire Bear 🐻

Mallory C

Tiffney  Sanders

Tori Landis

Tracey M A

Talia Sadé

Monserrat L

Amanda Meana

Alida Matos

Gabrielle Pippin

Jasmine Abdelgafar

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