About Face

e.l.f. Cosmetics

essence

Iconic London

ITEM Beauty

Pat McGrath Labs

Pixi

OUR STORY

There was a time in the ‘90s when darkness was all the rage and pink had a bad rep. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity. Inspired by a love of Paris, unabashed girliness and the transformative power of cosmetics, they created Too Faced, a boutique brand with big dreams. Today, Too Faced has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear.

With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, their rebellious spirit, visionary focus and unexpected humor define the brand to this day.


ABOUT THE FOUNDERS

Too Faced Co-Founders, Jerrod Blandino and Jeremy Johnson, got their start behind the department store makeup counter. Jerrod worked at the Estée Lauder counter and Jeremy also spent time at Estee Lauder, as well as Armani and Chanel. Working one-on-one with clients allowed both of them to quickly discover the transformative power makeup had on women. Their vision was to create a makeup line that would celebrate individuality and inject joy back into an industry that had become rigidly led by rules, not fun. With a credit card, a laser-like focus, and a dream to celebrate and empower women, Too Faced was born in 1998.

Today, Jeremy is still initiating new business strategies while Jerrod is continuously inspired to create innovative new products. Too Faced is sold in more than 30 countries and is one of the top-selling brands everywhere it is sold.

Too Faced

Abby Benzing

Yasmin  Aca

Aiyonna Culley

Adara Ashworth

Adriana Flores

Alexx Mendez

Ally Herring

Adriana Contreras

April Knight

Amy Powell

Anastasiya Kobylyanska

Anessa Lee

Angelica Brandt

angel mcneil

Jazmiya Turner

Amanda Pridmore

Bastidas Beauty

wualeska c

Kambria Hall

Sindia Bharwani

Dl Stutzman

sydnie b

Brittany Mason

Bea Grey

Brooke Noel

Brooke Souza

Sierra Solis

Caydence Kyle

charity schnepp

Christina Kroell

Cynthia Carl

Barbra Smith

Brittany McCarty

Cori Hanna

Daylen Puente

Saharah H.

Dezeray Walker

Dina Z

Rocio  Ramos

Ennei Sin

Amber Collins

Emily Schade

Gina DiPalo

Mariah M.

Dawn Williams

Ashley Jones

heather ciampi

Emily Weiss

Hope Allen

Iris Carbot

Jaazz Mary

jasmine  b

Sarita Jauregui

Jessica Baus

Jessica Barnhart

Alexis R Arocha

Jordana Nicholson

Sam Molina

Jessica  R.

Janci M

Kaesaria Leung Naranjo

Kar Kara

Kayla Delyne❤️‍🔥

kay estep

Kenzie Anna

Kenzie Emmer

Laurie Taplin

Laurissa Allen

Layla Cortez

Liana Weakley

Lindsay Glawe

Marie  Arsenault

Juicy Jayy96

Elizabeth  Barbarick

Kira Curtis

lorenzo malave

Lucy Weidner

Nancy Castro

Macie Satterfield

Jillian Bratcher

Amanda Whitehead

Marissa Carrillo

Massiel Alejandra

Mayte Hernandez

Manuel Carbot

Megan Green

Mackenzi Martin

Mig B

Mimi Fuller

Mishael Howdahl

Vibeswitniyah

Nikita Bhavnani

Lisa Sallin (IG @notyourtypical_ginger)

Maria Mazzella

Starr Ochun

Gabija Guzauskaite

Olive and Brown

Pao Zermeno

Patricia Pangan

Janel Perry

Jennifer Mahler

Lai Lani Stout

Yashira Rivera

Shana  Olsen

Angela Rolph

Laura Gillum

Rosio Fierro

Sarah Thier

Sheila Marrow

Sherrie Hunter

Joy E

Ashley Marie

Stefanie Cox

Lou Mejia

Sheri Simonelli

Christina Russo

Tabitha Jernigan

Tanya Nelson

Teej Rich

Jennie 💫 The Beauty Bops

Carly Narva

Monserrat L

Amanda Meana

Valerie Tello

Mayra Velaz

Vicki Perez

Wellness By Lula

haylee hutchinson

Nazareth Latouche

Ana Perez

Similar Products

ShineOn Milky Lip Jelly

Tower 28 Beauty

Tinted Glow Yeah Lip Oil

Florence by Mills

Lip Injection Extreme Lip Plumper

Too Faced

Brilliant Lip Gloss - Charm

Chantecaille

JUICY BOMB shiny lipgloss

essence

Glow Stick Lip Oil

Pacifica

Heart Melter Lip Gloss

KAJA

COLOR KEY RING VELVET TINT

I'M MEME

LUSTRE LIP OIL

Iconic London

Oil Infused Lip Gloss

Elaluz

Other reviews

Too Faced

Similar Brands