About Face

e.l.f. Cosmetics

essence

Iconic London

ITEM Beauty

Pat McGrath Labs

Pixi

OUR STORY

There was a time in the ‘90s when darkness was all the rage and pink had a bad rep. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity. Inspired by a love of Paris, unabashed girliness and the transformative power of cosmetics, they created Too Faced, a boutique brand with big dreams. Today, Too Faced has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear.

With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, their rebellious spirit, visionary focus and unexpected humor define the brand to this day.


ABOUT THE FOUNDERS

Too Faced Co-Founders, Jerrod Blandino and Jeremy Johnson, got their start behind the department store makeup counter. Jerrod worked at the Estée Lauder counter and Jeremy also spent time at Estee Lauder, as well as Armani and Chanel. Working one-on-one with clients allowed both of them to quickly discover the transformative power makeup had on women. Their vision was to create a makeup line that would celebrate individuality and inject joy back into an industry that had become rigidly led by rules, not fun. With a credit card, a laser-like focus, and a dream to celebrate and empower women, Too Faced was born in 1998.

Today, Jeremy is still initiating new business strategies while Jerrod is continuously inspired to create innovative new products. Too Faced is sold in more than 30 countries and is one of the top-selling brands everywhere it is sold.

Too Faced

Ainsley Achs

Sarah Davidson

Tanya Elisabeth

Audgellyca Ashmarah

Abigail Korori

Adri Law

Alana Goodwin

Aleana Hang

alexa brown

Alicia Pi

April Knight

Amy Powell

Angelica Brandt

💗Anita G💗

Anum Shaikh

Arely Arce

Rina Davies

Valerie Desire

Ashley Dominguez

🌺Maria Maria🌺

Sindia Bharwani

Brandi Frey

Brandi Baker

Breanna Kim

Bre Kopson

Bri Mahoney

Paige Larson

Heidi Diaz

Carina  Moralez

Catelyn Pierce

Diana Centeno

Liv Chanel

Emily Rose

Destiny Davey

Diana Rodeiguez

Amber Collins

Sindy  Rathour

Fatemeh Asgharizadeh

Fay Sandoval

Alondra M.✨

Donna Gabriela Sager

Raquelle Lynnette

Betsy Kirshner

Meow Laficent

Jordan  Good

M Ramos

Lizzye  Guzman

Nashika Stanbro

Haillee Robinson

Beth Henson

Hannah Posey

Iris Carbot

Rosie O.

Islaris mercedes Matias nuñez

Karen B

Jamie Bby

Sarita Jauregui

Jayna Fuller

Jenise Spiteri

Jen Loomer

Jessica S.

Jessica Schank Snow

Jillian Rhae

Jodie B

Jessica  R.

Juanita Felix

Janci M

Kar Kara

Karla Pena

Katie Rynn

Kayla Kay

Keaton

Kenadi Regnier

Kenleigh Catano

Kenzie Emmer

Eve Lewis

KK KUMFY

Sarri Koziol

Kristina Garcia

Kristyn Page

Katie Bohannan

Krystah F

Scarlet  Lopez

Karen Aparcana

Leo Hazelwood

Alexis Brooke

Lexis Frost

Lily Malancea

LINA GULYY

Marie  Arsenault

Leah Knauer

Rachael Seewald

Luciam Whittled

Jillian Bratcher

MakeupBy Lovee_

Lulu kel

Malej Morillo

Mallory Barbuto

Megan McKay

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Maria Maltese Gould

Michelle Moore

Skye Robinson

Savage B.

Sarai Torres

Keirra Danielle

Frances Ortiz

Noelle Faccone

Carlie Zinn

Victoria Briggs

Olga Belteton

Olive and Brown

Patricia Pangan

Mavi Sanchez

Anna Kirn

Dawn Heald

Tamara Smith Dunlap

Raquel  Rojas 

Heather  Rhodes

Black Zaggen

Sanaa Skinner

Sarah Thier

Shauna  GHOLSON

Sheri Odell

Monica Siegel

Michelle Murphy

Ashley Marie

Tiffany

Savannah Sproul

Tastegreatfoodie

Taylor Aiu Horie hummingbird 

Taylor Anderson

Jessalyn Malupay

Teresa LaBar

Jennie 💫 The Beauty Bops

Jess Adams

Morgyn Harris

leslie 💕

Monserrat L

Amanda Meana

Yuleisy Silva

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