About Face

e.l.f. Cosmetics

essence

Iconic London

ITEM Beauty

Pat McGrath Labs

Pixi

OUR STORY

There was a time in the ‘90s when darkness was all the rage and pink had a bad rep. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity. Inspired by a love of Paris, unabashed girliness and the transformative power of cosmetics, they created Too Faced, a boutique brand with big dreams. Today, Too Faced has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear.

With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, their rebellious spirit, visionary focus and unexpected humor define the brand to this day.


ABOUT THE FOUNDERS

Too Faced Co-Founders, Jerrod Blandino and Jeremy Johnson, got their start behind the department store makeup counter. Jerrod worked at the Estée Lauder counter and Jeremy also spent time at Estee Lauder, as well as Armani and Chanel. Working one-on-one with clients allowed both of them to quickly discover the transformative power makeup had on women. Their vision was to create a makeup line that would celebrate individuality and inject joy back into an industry that had become rigidly led by rules, not fun. With a credit card, a laser-like focus, and a dream to celebrate and empower women, Too Faced was born in 1998.

Today, Jeremy is still initiating new business strategies while Jerrod is continuously inspired to create innovative new products. Too Faced is sold in more than 30 countries and is one of the top-selling brands everywhere it is sold.

Too Faced

Choua Xiong

Liz Mills

Emily Schwartz

Tara Carter

abby Mc

أليسيا Pi

April Knight

Amy Powell

Angie  Beane

💗Anita G💗💋💋💋

Annette Battles

Annie Miller

Barbara S

Dallas Honodel

🌺Maria Maria🌺

Cassandra Croft

Blu Ossian

Paige Larson

carrie  Mcdow

Christina P

Courtney Hart

Chynna Rowe

Dannielle Cook

Rocio Larriega Leon

Droo  Mascarinas

Fay Sandoval

Alondra M.✨

Ariella Rudolph

Lindsay Hamburg

Gina DiPalo

Gina  Messiano

Sarah C

Gina Nino

Lori Green-Bloomberg

Teresa  Harmon

Heather M💜

Heather Fairchild

Heather Stone

Holly Lopez

Igni Rodriguez

Isabella   Alvarado

Iyanna  Smith

Jess Tuli

Jessica  Robles

Julia Witman

Daniella Martinez

Kaelin Moos

Nancy Kares

Katherine Garcia

Katie Bohannan

Kayla Beck

Keaton

Laurissa Allen

laguna herbals

Alexis Brooke

Lindsey Martin

Velina Lucas

Elizabeth  Barbarick

Maddie Williams

Marion Blanco

Cassidy Downey

Emmanuel Roldán

Mary Wilberton

Melissa Bolek

Melody Pereda

Miriam  Galvan

Maria Ortiz

Savage B.

Natalie Williamson

Maria Saenko

Blaque Reese

Holly Stewart Zigler

Lisa Sallin (IG @notyourtypical_ginger)

Maria Mazzella

Pamela Bertani

Grethnie Westbrooks

Charees Miller

Cynthia P

Rachael Lay

Raysa  Perez

Rebecca Myers

Judy Martancik

Ria kumar

Cassandra  Engelmann

Sarah Thier

Seema Munaf

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Shalyn Blankenship

Arielle B

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Payton Moore

Jessica Blum

Tamera Pettigrew

Monserrat L

Lucienne Vibert

Gabrielle Pippin

Kendra Raymond

Wendy Kitterle

Zoua Yang

Debra Cenna

Alexis Her

Yvette Acosta

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