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Tower 28 Beauty is named after a lifeguard tower in Santa Monica
Tower 28 is the place where two iconic LA worlds come together. It sits at the crossroads of the Santa Monica pier and gritty Venice Beach. A meeting place for locals, Tower 28 symbolizes everything we believe in - community, healthy fun, and clean living.

 

At Tower 28 Beauty, we like our beauty products the way we like our beaches: clean, full of sunshine, and for everyone.

Hi! I'm Amy
I've had sensitive skin my entire adult life. Sensitive skin can take so many forms, but for me it means eczema. After 15+ years working as a beauty executive, I was frustrated that my sensitive, problem skin meant I was limited to serious brands that felt clinical (like someone in a lab coat was selling to me!)

 

If you have sensitive skin, you've heard the terms: hypo-allergenic, fragrance-free, dermatologist-tested. It's a start but that doesn't mean the product is good for you! At Tower 28, we know that what goes on your skin also goes in your bloodstream. We also know that beauty doesn't have to be so serious, which is why our products are non-toxic, free of sensitizing irritants, full of calming, nourishing ingredients, plus a healthy dose of FUN. Not to mention vegan + cruelty-free. Proving #ItsOkayToBeSensitive.

Tower 28 Beauty

Shannah Van Geldern

Adriana Isabel

Amy Chaos

Alisa West

ashley wilson

Caroline Alvarado

Saharah H.

Gaia Lemieux

Gina DiPalo

Jasmine Teixeira

Kelli Baxter

Alayna  Crews

Madeline  Johnson

Madison Applegate

mar balbuena

Marisa Car

Megan M

michaela cheyenne

Nati Noeli

Destinee Sierminski

Bex ❤️

Rebecca Smith

Valeria Nocera

Suzanne B

Video Review of #TOWER 28 BEAUTY ShineOn Lip Jelly - Magic by Gaia Lemieux

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