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Tower 28 Beauty is named after a lifeguard tower in Santa Monica
Tower 28 is the place where two iconic LA worlds come together. It sits at the crossroads of the Santa Monica pier and gritty Venice Beach. A meeting place for locals, Tower 28 symbolizes everything we believe in - community, healthy fun, and clean living.

 

At Tower 28 Beauty, we like our beauty products the way we like our beaches: clean, full of sunshine, and for everyone.

Hi! I'm Amy
I've had sensitive skin my entire adult life. Sensitive skin can take so many forms, but for me it means eczema. After 15+ years working as a beauty executive, I was frustrated that my sensitive, problem skin meant I was limited to serious brands that felt clinical (like someone in a lab coat was selling to me!)

 

If you have sensitive skin, you've heard the terms: hypo-allergenic, fragrance-free, dermatologist-tested. It's a start but that doesn't mean the product is good for you! At Tower 28, we know that what goes on your skin also goes in your bloodstream. We also know that beauty doesn't have to be so serious, which is why our products are non-toxic, free of sensitizing irritants, full of calming, nourishing ingredients, plus a healthy dose of FUN. Not to mention vegan + cruelty-free. Proving #ItsOkayToBeSensitive.

Tower 28 Beauty

Look how stunning this Tower 28 lip gloss is. This is in the shade XOXO and I'm obsessed with these glosses at the moment. This turned out a little more pink than I would like. I wanted it to be a little more red so the way I'm gonna apply it is I'm gonna add a little bit of a red lip liner to the center of my lip to bring out a little more of that cherry color that I wanted. And so now that I added a little bit of red I'm gonna apply it. Look how stunning you guys this is just such a gorgeous gloss. This is my second color and I already want to buy more. So beautiful. If you have not picked up one of these glosses up you definitely should. Definitely an amazing non-sticky formula.

Hey guys, so I did it. I joined that bandwagon. The Tower 28 Shine On Lip Jelly. And this is the shade XOXO. It's this perfect little pink shade. Isn't she cute? Oh my goodness, I love it. Let's try her on right now. Ooh, this is so smooth. I've never tried these products before. But like, there's obviously a lot of hype. And that tint is so pretty compared to like, lip oils that don't usually give a tint. I love it. That feels amazing. What do you guys think? Also guys, it's buildable. Look at that. The color's building. It's this like Barbie girl pink. Perfect for spring coming up. Look at that shine. Gorgeous. All from Flips.

My aesthetic keep my conscience clear. That's why I'm so magnetic Manifested Take my pen and write some love letters to happen just like Just like magic Middle finger to my thumb and I snap it just like magic I'm attracted I get everything I want cuz I attract

5, 6, 8, y'all need to hype me up do that thing with your 5, 6, 8, y'all need to hype me up do that

If you need a nice, not so sticky lip gloss, this is the one for you. I love the way it smells. It smells really good. It looks like this. I have it on my lips currently right now. And it looks like a pinkish. It's not like, it's not pigmented the way it's in the lip gloss tube. It's very, it has a soft pink color. And just my final thoughts, I love how juicy it makes my lips look. It looks cute and fabulous.

I really like your body, I really like your body I really wanna get naughty, I think you're such a hottie Slow dancing in the party, oh yes, bring me demoni Book a flit to Miami, baby, take me out the country Why you wanna act like Leo? Like you don't love me, please, oh

Today I'm going to be trying out the Tower 28 lip jellies in the shade XOXO and Coconut. As a lover of pink glosses, I felt like these were the perfect shades to choose. First is XOXO. The formula is very sheer. Please excuse my previous swatches on my hand. But the color is still pigmented and it's very smooth. Here it is on the lips. I really like how it looks. Next is Coconut. Again, the formula is the same. Really smooth. But it is less sheer. It has more of a milky tint, as the name says. It's really pretty too. I can't wait to try it.

Hi, Flippers! I am reviewing the Tower 28. This is the XOXO and this is their lip jelly. Just got this. I was super excited to try it and I do really like it. It's super shiny, which I love. I love that it just is a nice, light, kind of natural but still poppy. You can see on my bottom lip only. But I do think that you could probably build on this also. I love a wet lip. Yeah, you can. I love a wet lip. I think it's the perfect pop. Definitely recommend.

lip jelly in the shade XOXO and we're gonna see if it's good. This is what it looks like. Now we're applying it. This is what it looks like after and I actually love it. I would definitely recommend this.

I found the best lip gloss ever. If you're looking for that like perfect shade of pink to make your lips look just super super full and healthy and juicy, you need this Tower 28 Shine On Jelly. This is in the shade XOXO. I wore this for one of my sorority events and I kid you not with a full face of makeup and in the pictures it looks like I got my lips done. It's super lightweight, doesn't feel super sticky and it's so beautiful. They have other shades but personally this one tops the cake.

Hi again my beautiful friends so I'm a big fan of Tower 28 clean products their prices are decent made in the USA all that great stuff cruelty free I love Tower 28. Now their glosses are so nice they have their shine on lip jelly and then they also have their milkier um it's a milky lip gloss so there's two different types so this is my newest one and it is my favorite one this time um it's gray for the summer it's in this shade xoxo and look at this you could put very lightly like this just lightly or you could even build it I love it it's perfect for the summer try it out

Hi my beautiful friends so we got some sun today and I thought I'd step out into the courtyard so I can do my new lip the other day this is brand new haven't tried it yet by tower 28 and it's the shine on jelly lip gloss it's not the milky ones and it is in the shade XOXO now I've been wanting to get this for a while but it would be out of my comfort zone don't mind me I am a sweaty girl but it looks very bright and I'm thinking it's not going to be that bright so let's see I like going out of my comfort zone lately I find some hidden gems and tower 28 can do no wrong I tell you wow it feels like a lip oil this is gorgeous 10 out of 10 I totally recommend it's gorgeous

Hi, good evening ladies and gentlemen of Flip. I just got my Flip Box today and I'm reviewing the Tower 28 Shine On Lip Jelly. It is in the color XOXO. It is a really pretty pink. I have it on right now. I'm really not a real pinky kind of person. But look, it glides on. It's just subtle enough. No liner. It's just subtle enough on a day where I want to just have the minimal makeup on. I really love it. It's not sticky. And the color is absolutely adorable. I plan on buying some more colors. Hope you guys take advantage of it too.

This is your sign to get the Tower 20 Eat Shine on Lip Jelly Gloss in XOXO for this summer.

Please try XOXO, it's so pretty. You know, one of my favorite things lately is definitely trying Tower 28 glosses. They are all so stunning. Dude, I don't know if you guys can see the way I can see it, but I was not expecting that. I mean, I was expecting it to be beautiful, but whoa. On my review videos, I have the three little crowns and we rate the product in the end of the video. In this case, it's the shade because I love the formula. Let's apply this. I'm so excited. Oh, my heart. My heart's racing. Literally stop. Look at this. So pigmented as always. And look at the shade. This is gold as always. I would be really surprised if one of them doesn't get gold because, you know, they are just meant to be stunning.

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Hey you guys, yes, that's my baby right there. I made him and today I'm using my jelly pop Jelly, leave jelly from Tower 28 you guys I use XOXO and I use my real her very be yourself lip liner So Good you guys I use my my fire. This is fire one This is the one that I use all the time But today I wanted to use it because I'm trying my Patrick Ta Shadow palette the last one that he create and then I really like this This is the only lip gloss you guys didn't leave my lips soft and smooth even after I eat and let me tell you I eat and They're so really good, you know, and I really like that. It's no like intense pigment issues the perfect amount of color Mwah, it's so good

wanted to know how this looks on top of like another color. So I am just gonna show you guys. A lot of people are wondering if this is like a sticky formula. No. That's what I really like about the Tower 28 jelly glosses is it's not sticky. It's like almost like a lip oil but definitely more pigmented and gonna last a lot longer and it's just so pretty, so comfortable, so hydrating. I'm obsessed.

I have been on the hunt for a gloss that is like the perfect shade of like red and pink and is like kind of sheer And I believe that I found it. It is the tower 28 gloss in the shade xoxo It is super hydrating super comfortable and very affordable. I love these glosses They stay on your lips pretty much all day super hydrating and they're vegan. They're cruelty free and just the best

Loving the Tower 28 lip jelly in the shade XOXO, a gorgeous sheer pink.

Hi guys, today I'm going to be reviewing the Tower 28 lip tint or lip stain and pretexture. The applicator is amazing, just like the product itself is amazing. So let's try it. Okay, it smells like coconuts. I love it. It's amazing. And you see how that tinted my lip. It's straight up amazing. Love it. You should definitely go get one. There's so much product in there that it can last me like two years. But like it expires. I can't really read when it expires.

This Shine On Lip Jelly from Tower 28 in the shade XOXO has been my new favorite lip product. Let me tell you why. Normally, glosses feel very heavy, very tacky, sticky on your lips, and I love the look, but I hate the feel. This is almost a mix between a gloss and an oil, so it's not as tacky as a gloss, and it's not as oily and greasy as an oil. And it just goes on so beautifully, so easy. It feels so luxurious on your lips. I love it. And it just gives it a nice little hot pink tint, so I like to go ahead and throw it on and then blend it with my finger a little bit. Clean that up. And there you go. So beautiful. Highly recommend. You have that glossy look and none of the tacky feel. I definitely recommend. I would definitely buy this again.

The ShineOn Lip Jelly in Sheer pink color by Tower 28 Beauty is highly recommended by Hannah in their video review. Hannah loves this lip product because it provides a glossy look without the heavy and sticky feel typically associated with glosses. The lip jelly has a unique texture that is a mix between a gloss and an oil, making it less tacky and greasy. It applies beautifully and feels luxurious on the lips. The product also gives a nice hot pink tint, which can be easily blended for a more natural look. Overall, Hannah is impressed with the ShineOn Lip Jelly and would definitely repurchase it.

Video Review of #TOWER 28 BEAUTY Shineon Lip Jelly - Xoxo by Hannah Noel

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What Hannah Noel says about Shineon Lip Jelly - Xoxo Sheer pink