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Tower 28 Beauty is named after a lifeguard tower in Santa Monica
Tower 28 is the place where two iconic LA worlds come together. It sits at the crossroads of the Santa Monica pier and gritty Venice Beach. A meeting place for locals, Tower 28 symbolizes everything we believe in - community, healthy fun, and clean living.

 

At Tower 28 Beauty, we like our beauty products the way we like our beaches: clean, full of sunshine, and for everyone.

Hi! I'm Amy
I've had sensitive skin my entire adult life. Sensitive skin can take so many forms, but for me it means eczema. After 15+ years working as a beauty executive, I was frustrated that my sensitive, problem skin meant I was limited to serious brands that felt clinical (like someone in a lab coat was selling to me!)

 

If you have sensitive skin, you've heard the terms: hypo-allergenic, fragrance-free, dermatologist-tested. It's a start but that doesn't mean the product is good for you! At Tower 28, we know that what goes on your skin also goes in your bloodstream. We also know that beauty doesn't have to be so serious, which is why our products are non-toxic, free of sensitizing irritants, full of calming, nourishing ingredients, plus a healthy dose of FUN. Not to mention vegan + cruelty-free. Proving #ItsOkayToBeSensitive.

Tower 28 Beauty

annies makeupworld

Alisa West

Artist Jane Bush

Kirsten Blair

Catherine  Silva

Kara Lu

Emilia Rogers

Gina DiPalo

Alexa Galletti

Katherine Garcia

Kendall Alfred

Kenzie Anna

Becca Paschall

Meleeka A

Melissa Galante-Zwick

Nyla Allure

Paula Cramer

Rocio  Ramos

Sheri Simonelli

Valerie Curcio

Victoria B

Yorgely Mendoza

Video Review of #TOWER 28 BEAUTY ShineOn Milky Lip Jelly by Kendall Alfred

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