Act + Acre

Christophe Robin

Leonor Greyl

Living proof

Philip B.

PHYTO

R+Co BLEU

Shhhowercap

The Science
FROM HEALING WOUNDED WARRIORS TO HEALING HAIR
Dr. Luke Burnett, a retired US Army Colonel, leads a regenerative medicine lab in Winston-Salem that works to heal battlefield injuries using keratin. He and his team discovered a way to extract human keratin in its purest form—it’s called Alpha Keratin 60ku™, and it has the power to help heal burn wounds and regrow tissue. By chance, they found it can also repair hair.

There have been many moments of happenstance (and quite a bit of luck) on our journey to creating Virtue. The first was when an intern at the lab was bold enough to ask, “Would this protein work on hair?” Turns out, after some testing, it did. In fact, the results it produced in hair were nothing short of amazing.

We set out to bring this transformative protein to hair care. Alpha Keratin 60ku™ is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy. For the first time, we can actually repair hair—even after the damage is already done.

Virtue

Sarah Davidson

Destony Molina

Kelsey Elizabeth

Angela Suezanne

Ashton Skelton

ailyn montero

alexa brown

Alexa Smith

Alexia Lilly Beauty

Allison Harmon

April Knight

Amy Zamiatowski

Ana  Grajales

Ana Lovo

💗Anita G💗💋💋💋

Antony Minier

Alisa West

Ashley-Anna Aboreden

Dominique B

Ava skin

Alanis  Lemus

Emily Beaulieu

Sindia Bharwani

Bianca Montes

sydnie b

Sara E. Blanco

Brandi Baker

Paige Larson

farrah anderson

Candice Williams

Catherine  Silva

Chuckles chuck

Piper Lyons-Wade

Brittany  Boban

lesl ramsay

Dakota Agan

Caela Anne Dawson

Dezeray Walker

Daphne Gomez

diana erica 

Golnaz Dideban

Dannaë Lessard

Violetta Hussein-Coticchio MD

Elizabeth Verdugo

Irene E

Emily Dariana Gomez

Anna Petek

Gina DiPalo

Betsy Kirshner

Mariah M.

Lizzye  Guzman

Heather M

HEATHER FRAZIER

NeyNey Brooklyn

Igni Rodriguez

Jen L

Sarita Jauregui

Jessica Benotti

Jessica  Burko

Jessica Erbach

Jessica Schank Snow

Jessica  R.

Julissa Ramirez

Janci M

Kai Cameron

Kailin Chase

Kareen  Allan

Kathy Leon

Kayla Kay

Keaton

Scarlet  Lopez

Laurie M (IG:  LauriesFaves)

Lela Pulido 

Marie  Arsenault

Kira Curtis

Jillian Bratcher

Lo Lo🌙

MakeupBy Lovee_

Malej Morillo

Mallory Barbuto

Cassidy Downey

MaryBeth  Leslie

Marylin Nuzzo

Perla Santana

Lauren McMurry

Megan Williams

Melissa Nadeau

Melina Corzine

Mia Pimental

mikayla

Brianna Keys

Molly Rice

molly lou

Chrissy S

marisol :)

Anisah Ullah

Seema Sattar

Marrissa Wilson

Natalie Olson

Frances Ortiz

Mandie Nordell

Lisa Sallin (IG @notyourtypical_ginger)

Nikita Seth

Dawn Heald

Rian B

Rebecca Huerta

Shana  Olsen

Angela Rolph

Ashley Alexander

Sadie Saavedra

Santia Ramos

Sarah Thier

Sarah Cyphers

Raquel  Rojas 

messyourself kid

Tusha Croff

Joy E

Michelle Murphy

Ashley Clark

Soraya Raji

Fernanda Martinez

Crystal Medina

Tamara Jackson-Morris

Taylor Aiu Horie hummingbird 

Taylor Herrera

Taylor H

Jessalyn Malupay

Jennie 💫 The Beauty Bops

Carly Narva

Tamera Pettigrew

Monserrat L

Tiffany h

Amanda Meana

veleria Gonzales

Vanessa Lechuga

Lidia Suero

Jackie Hart

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