The Science
FROM HEALING WOUNDED WARRIORS TO HEALING HAIR
Dr. Luke Burnett, a retired US Army Colonel, leads a regenerative medicine lab in Winston-Salem that works to heal battlefield injuries using keratin. He and his team discovered a way to extract human keratin in its purest form—it’s called Alpha Keratin 60ku™, and it has the power to help heal burn wounds and regrow tissue. By chance, they found it can also repair hair.

There have been many moments of happenstance (and quite a bit of luck) on our journey to creating Virtue. The first was when an intern at the lab was bold enough to ask, “Would this protein work on hair?” Turns out, after some testing, it did. In fact, the results it produced in hair were nothing short of amazing.

We set out to bring this transformative protein to hair care. Alpha Keratin 60ku™ is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy. For the first time, we can actually repair hair—even after the damage is already done.

Virtue

Ashley-Anna

Overall, the .Virtue. Density Booster offers a convenient solution for those looking to enhance the density of their hair. Its ability to stimulate hair growth is a major benefit, and the ease of application makes it a user-friendly option. However, it's important to note that the review does not mention any potential drawbacks or limitations of the product.

she/her
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testing beauty products so you dont have to

Video Review of #VIRTUE Flourish Density Booster by Ashley-Anna

Video Review of #VIRTUE Flourish Density Booster by Ashley-Anna