Alder New York

Alfred Lane

ASYSTEM

Ballsy

CRUX Supply Co.

e.l.f.

Ernest Supplies

Firsthand Supply

Gentlehomme

GLAMNETIC

Golden Grooming Co

Goodwell Co.

Heliotrope

HIMistry

Iconic London

Inkbox

Jason Wu Beauty

LastObject

LINHART

Olaplex

Rockwell Originals

Sweet Chef

The Groomed Man Co

Too Cool For School

Too Faced

WISE, a Canadian, natural and eco-friendly personal care line launched in September 2017, began its story in a Montreal barber’s chair. Simon Chercuite, a hair stylist turned barber with 15+ years under his belt, noticed that several of his clients, including himself, searched unsuccessfully for
men’s care products to suit their lifestyle, and more particularly, their social values. He and I clicked during one of my many haircuts, and went on to assemble like minded entrepreneurs to found Wise.

With brand values deeply rooted in current consumer concerns, Wise meets the needs of a new generation of savvy consumers: those who are conscientious about personal care, are health-minded and want carefully prepared products, from the choice of ingredients to the smallest packaging detail. Moreover, Wise products are the first to be offered in a dual line of eco-responsible packaging, enabling the reuse of glass jars. In addition to being available in reusable glass containers, each product is also offered in minimalist, lower-cost recyclable packaging. Bought as a duo (both glass and recyclable containers), the recyclable version (which uses 80% less plastic than other brands) becomes a refill of its glass equivalent, or can be simply used as is as well.

Each of the products features a Canadian botanical ingredient selected for its beneficial properties for skin and hair.

Wise

Sarah Davidson

Selena Graham

Evelyn Ortiz

Audgellyca Ashmarah

Abdulla

Kevyn Noltemeyer

Alejandro Villa

Alexia Lilly Beauty

Amorie Wallace

Angelica Brandt

Angie  Beane

Anita Woods

Ayla Bott

Araceli Guerrero

ashley stuever

Ausja Mcphearson

Dominique B

Natalie Baca

Casey Nelson

Kristen | Kristen’s Beauty Space

sydnie b

Ariel Black

Brandi Baker

brianna 🌻🌙

Brittany Fry

Brittney Bertier

Maria Martinez

Paige Larson

Marina Cabrera

Liv Chanel

Charline xx

Jane Oliver

Cher Lin

Cheyanne Pope

Nicole Collins

Danielle Erazo

Amanda Haddan

Saharah H.

Millie LeBleu

Karlie Williams

Ennei Sin

Elizabeth Villarreal     

Emily Higgins

dzenita zekovic

Hayley Gomez

Maria Tellez

Kiya Workman

Gina DiPalo

Ginger Coffey

Sarah C

Corinne Brown

TOP 10 Channel

Beauty Hoarder

Danasha King

Brianna Lawhorn

Vanessa Silva

Jasmin Ramirez

Jeffrey Bolin

Jennie Suk

J͜͡E͜͡N͜͡ Z͜͡

Jessica  Levita

Julianne Leasure

Juliana Armas

Janci M

Kailin Chase

Kar Kara

Kayla Jade

Keaton

Nia Salinas

Kasey Shaw

Anna Luna

Laura Brown

Liana Davydov

Lily Zheng

Lisa Horton

Kira Curtis

London Willis

KellyAnn Adams

Lydia Zavala

Macie Satterfield

Margaret Brockman

Malej Morillo

Maria  Luisa

Mary Kantner

Amy Knight

Megan Williams

Megan Green

Mercedes Torres

Michaela  Jacobs

Mandy Miller

Candace Boykin

Miyu Sakurai

Janey Macdonald

Mommy Reviews

Perla  Gharbi

Celesta Constable-Harris

Anisah Ullah

Nadine  Abramcyk

Natella C

Nelly Gamez

Frances Ortiz

N O O R 

Celine nourishedskn

Natasha Pearson

Oksana Barr

Peyton Smith

Brandi Ortega

Rachael Schaeffer

Rebecca Brigham

Sarah Thier

Sarah Dugal

Raquel  Rojas 

Massiel Garcia

Shannetta Franklin

Sherleyne Byrd

Shelby

Madison Moreno

pixel starfire

Mary J

Crystal Medina

Beatrice Hannan

Tamarindo Jewells

Tamie Lawson

Tara Brooky

Mrs Randall

tay janae

Sydney Lockard

Lindsey  Rose

Claire Bear 🐻

Jess Adams

Carly Narva

Sharline Laurent

leslie 💕

Gabby MH

Tori Landis

Monserrat L

Amanda Meana

Victoria Scudder

Neghah Taylor

Gabrielle Pippin

Jessica Chaska

Yasaira Solares

Yvonne Tv

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