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About withSimplicity Beauty
Clean beauty made simple. What started out as a hobby turned into a flourishing business for Irina Dovganetskiy. Irina started by making body scrubs, creams, and lip balms in her kitchen shortly after giving birth to her third child in 2014. She wanted to create products that weren’t only safe for her to use, but were safe to use around her child as well while holding, nursing, and taking care of him. The first withSimplicity storefront opened in an airstream a year after beginning in Irina’s kitchen. Just a year later, we moved into our current storefront in downtown Harrisonburg, which also houses our production facility and offices. In addition to being a business owner, Irina is also a full-time mom! Her days consist of running around with the kids, working on production, and making sure everything is going well at the shop. One of our core missions it to share the importance of spreading kindness and love to all. We believe we can’t serve others to the best of our ability until, individually, we are our best selves. We are also strong believers in ingredient knowledge. In a market where products are “green-washed” and promoted to be “natural”, we stand by our ingredients. We don’t believe a product is truly natural or clean unless each of its ingredients is. This is where the name “withSimplicity” comes in. We believe finding products that are healthy for you should be simple - no gimmicks, no hidden ingredients, no confusing product names.
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