About Face

e.l.f. Cosmetics

Florence by Mills

Iconic London

KAJA

Live Tinted

Olaplex

Pacifica

Patrick Ta

Pixi

Saie

The Ordinary

Too Faced

Tower 28 Beauty

Trestique

WHAT IS YOUTHFORIA?

Youthforia is universal. It’s the moments of utter bliss you get when you're young. Your first lip gloss. The cute text and the screenshot sent straight to the group chat. The waiting, the rush. Crushes, summer break, long chats that last till 3 a.m. Getting the giggles with your best mate, hungover af, waiting for microwave mac and cheese. The lights going down before your favorite band starts playing. Being completely in it, and taking it all in. Like if confetti was a feeling. That’s how how we want to make you feel with every product, every time. ✨

LOOKS GOOD, FEELS GOOD, DOES GOOD:

We’re big on having fun but we’re serious about the environment. 🌎

The beauty industry loves fossil fuels (which makes sense because liquid plastic feels nice), but that doesn’t really work with our whole “wanting a future” thing. That's why all of our ingredients, including synthetics, are plant-based. This means we don't have to compromise on quality or textures.

We make our products biobased — each with at least 90% renewable ingredients (instead of fossil fuels) and our products are certified by the USDA BioPreferred Program.

We follow Green Chemistry principles (Google it, it’s super interesting!), which basically means doing what we can to make Youthforia environmentally-friendly and reduce the amount of gross, dangerous toxins we put on our face and wash down the drain (FYI, if you use 15 non-biobased products a day, that’s around 300-500 chemicals made from fossil fuels now on their way to finding Nemo). 

Caring about and being kind to the planet is cool and important and so is using safe stuff on your skin. 

Video Review of #YOUTHFORIA Pregame Primer by Megan Montgomery

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