Jin Soon Choi is known for her elegant simplicity and is one of the most influential nail artists in the industry. Born in Korea, Jin moved to New York City in 1991 and quickly built a reputation as a rising freelance nail artist. Her early experiences manicuring at salons - where the pace was fast and there was little time spent with each client - inspired her to go out on her own and offer more personalized, one-on-one services. She earned the nickname "Bicycle Jin" as she biked to and from her clients' apartments on her trusty 10-speed. Jin soon earned a loyal following as the go-to manicurist of top editors, photographers, designers and celebrities. Crowned the "Nail Guru" by The New York Times Magazine, Jin is best known for her ability to pinpoint current and emerging trends and translate them into the art of nail design. In 1999, she opened her first Jin Soon Hand and Foot Spa in the East Village specializing in nail treatments along with waxing and brow shaping. The success of the 300 square-foot spa led to two more locations: one in the West Village, where neighborhood regular Sarah Jessica Parker was the first client, and another on the Upper East Side, which features an intricate walnut wood wall running the entire length of the salon. After much anticipation, Jin debuted her eponymous nail collection in 2012. The range of shades includes those named by models she regularly works with, and is 9/10-free (of harsh chemicals) and formulated with high-tech polymers and resins that ensure long wear and a shiny finish. Though celebrated for her creative genius, flawless technique and signature touch, Jin is also respected and adored among industry peers for her dedication, passion and warm, easygoing manner. The JINsoon Nail Lacquer line embodies everything that Jin believes a great nail polish should be. Drawing on her many years working on photo shoots, editorials and owning four JINsoon Spas, Jin has been able to create polish that is the answer to countless suggestions she has heard from clients and influencers about what they were looking for in a nail polish line. Jin believes that the nail polish should be as healthful and eco-friendly yet enduring as possible, therefore all of the shades in the collection are formulated with high-tech polymers and resins that ensure long wear and a shiny finish. Nearly all the shades in the ever- growing collection employ a quick dry formula made specifically with busy women in mind. JINsoon is 10-free and formulated without harsh chemicals such as Formaldehyde, Toluene, DBP, Formaldehyde resin, Camphor, Xylene, Ethyl Tosylamide, Triphenyl phosphate, Parabens, Lead • Long lasting formula with a chip-proof finish • Rich, lustrous color payout in 2 coats with striking brilliance and intense shine • Double patented quick dry formula delivers a super smooth application while creating a lasting manicure with bold, brilliant color, smooth application and the ultimate high gloss chip free finish. • UV Filter protects against fading or yellowing of color • 9/10-Free formula means there are no toxic chemicals like formaldehyde, toluene, DPB, camphor, and formaldehyde resin • High-tech polymers and resin for longer wear and extended shelf life • Vegan friendly • No animal testing
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