By leading with science, we engineer breakthrough solutions for your real-world hair problems. ‌ We are the science, you are the Living Proof.

In 2005, an unlikely combination of biotech scientists and renowned hair stylists came together to pioneer a first-of-its-kind haircare philosophy based in science. Our mission was to create inventive solutions designed to solve real-world hair problems.

Today, Living Proof is Science in Action, which means we’re at the forefront of scientific discovery, inventing and iterating on the latest innovations in haircare that deliver game-changing results for all types and textures.

More on Science in Action: Science is always evolving, and therefore, so are we. Staying ahead of the latest technological advances requires us to constantly raise the bar for ourselves and continually develop new products—and reformulate existing ones—to be even better than we believed possible.

120 global patents, 450+ formulas, 44 products, 200+ awards, and 16 years later, we continue to put research at the forefront of our formulations. Every single product is rigorously developed and tested at our in-house laboratories in Boston—not too far from our original home at MIT University.

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Products from Living proof

Healthy Hair Perfector

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PhD Advanced Clean Dry Shampoo

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No Frizz Humidity Shield

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Curl Definer

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Triple Bond Complex

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Full Dry Volume & Texture Spray

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PhD Dry Shampoo

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Curl Defining Gel

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No Frizz Conditioner

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No Frizz Intense Moisture Mask

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Restore Smooth Blowout Concentrate

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Scalp Care Dry Scalp Treatment

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PhD Heat Styling Spray

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Restore Repair Leave-In

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Full Thickening Mousse

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No Frizz Instant De-Frizzer

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No Frizz Leave-In Conditioner

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Restore Repair Mask

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Restore Perfecting Spray

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No Frizz Shampoo

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Restore Conditioner

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No Frizz Vanishing Oil

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Full Shampoo

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Curl Conditioner

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