Launched by Latina founder Éva Goicochea, maude is a modern sexual wellness company built on quality, simplicity, and inclusivity. Through a holistic approach to intimacy, maude creates body-safe and mood-setting essentials for before, during, and after sex. Since its launch in April 2018, maude has been featured in 1200+ publications including The New York Times, Vogue, and Vanity Fair, and was heralded as “redefining the sex essentials industry for modern consumers" by Forbes. In July of 2019, maude was one of CircleUp’s 25, an "annual award recognizing some of the most innovative consumer brands on the market” and was part of The Lead’s Foremost 50 in both 2021 and 2022. In 2022, the company launched in Sephora, one of the first sexual wellness brands ever carried in the retailer’s 52-year history. To further their mission of making sexual wellness accessible for all people, maude works closely with Peer Health Exchange, Advocates for Youth, and SIECUS (Sexuality Information and Education Council of the United States).
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