About Minori Beauty
OUR STORY It started with letting go of an endless cycle of consumption, overwork and anxiety. After years of working in the beauty industry and testing over 3,000 beauty products, I decided to launch Minori, as my ode to mindful, conscious beauty — a reminder that we don’t need many products to look our best selves. OUR MISSION To make the most essential, easy-to-use products while encouraging sustainable and responsible consumption.
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