Burt's Bees

COSRX

Covergirl

Honest Beauty

innisfree

Made with compassion for the planet, animals, and you

Our Story

We are an accessible wellness beauty brand that creates innovative, high-performance products leading with natural ingredients & compassion for the planet, animals and you.

When I started Pacifica 25 years ago, it wasn’t because I was like: there aren’t any brands that work for me. It was that I was not seeing brands that aligned with my values AND were effective at the same time. I thought my goal was a simple one: create products using natural ingredients that were vegan and minimized the use of petrochemicals. It turns out this is actually really hard, especially before suppliers caught up to consumers. I had to learn a lot about sustainability, naturals, our dependance on industrial farming and the petrochemical industry. I’m proud to say 25 years later that we’ve stayed firm on our mission of leading with compassion for the planet, animals and you – always being cruelty-free & vegan, continuing to challenge ourselves and the beauty industry on sustainable packaging, developing with clean, naturally-derived and effective ingredients, and having a positive impact (social justice, etc…)

– Brook Harvey-Taylor, Founder & CEO

Our Five Brand Truths

Vegan, Cruelty Free, Clean Beauty, Better Packaging, Social Justice

Pacifica

Most popular

Products from Pacifica

Reusable Mask Brow

Pacifica

Glow Baby Eye Bright Cream

Pacifica

Coconut & Charcoal Underarm Detox Scrub

Pacifica

Wake Up Beautiful Anywhere De-Puff Balm

Pacifica

Clarifying Scalp Massager

Pacifica

Dreamlit Glow Undereye Brightener

Pacifica

Vegan Silk Rice Water Leave in Milk

Pacifica

Glow Stick Lip Oil

Pacifica

Reusable Masks Undereye

Pacifica

Lavender Moon Bedtime Lip Treatment

Pacifica

Strawberry Peach Body Wash

Pacifica

Vegan Collagen Body Milk Spray

Pacifica

Lavender Moon Body & Pillow Mist

Pacifica

Flower Moon Spray Perfume

Pacifica

Reusable Masks - Lip Line

Pacifica

Vegan Silk Overnight Peptide Serum

Pacifica

Vegan Collagen Lash Serum & Primer

Pacifica

Dream Big Lash Extending 7 in 1 Mascara

Pacifica

Rosemary Apple Cider Scalp Detox Tonic

Pacifica

Bacne Warrior Acne Fighting Body Spray

Pacifica

Pineapple Swirl Curl Defining Cream

Pacifica

Wake Up Beautiful Overnight Cream

Pacifica

Clean Shot - Granactive Retinoid 5%

Pacifica

Reusable Masks Smile Line

Pacifica