Burt's Bees

COSRX

Covergirl

Honest Beauty

innisfree

Made with compassion for the planet, animals, and you

Our Story

We are an accessible wellness beauty brand that creates innovative, high-performance products leading with natural ingredients & compassion for the planet, animals and you.

When I started Pacifica 25 years ago, it wasn’t because I was like: there aren’t any brands that work for me. It was that I was not seeing brands that aligned with my values AND were effective at the same time. I thought my goal was a simple one: create products using natural ingredients that were vegan and minimized the use of petrochemicals. It turns out this is actually really hard, especially before suppliers caught up to consumers. I had to learn a lot about sustainability, naturals, our dependance on industrial farming and the petrochemical industry. I’m proud to say 25 years later that we’ve stayed firm on our mission of leading with compassion for the planet, animals and you – always being cruelty-free & vegan, continuing to challenge ourselves and the beauty industry on sustainable packaging, developing with clean, naturally-derived and effective ingredients, and having a positive impact (social justice, etc…)

– Brook Harvey-Taylor, Founder & CEO

Our Five Brand Truths

Vegan, Cruelty Free, Clean Beauty, Better Packaging, Social Justice

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Coconut & Charcoal Underarm Detox Scrub

Pacifica

Vegan Collagen Hydrating Milk Tonic

Pacifica

Glow Stick Lip Oil

Pacifica

Coconut Cream Body Scrub

Pacifica

Pineapple Swirl Curl Defining Cream

Pacifica

Clean Shot - Granactive Retinoid 5%

Pacifica

Vegan Collagen Lash Serum & Primer

Pacifica

Cherry Velvet Matte Setting Powder

Pacifica

Animal Magic Eye Shadow Palette

Pacifica

Acne Warrior Body Scrub

Pacifica

Hemp Blur Pore Balancing Primer

Pacifica

Cherry Matte Setting Spray

Pacifica

Watermelon Rainbow Clean Deodorant

Pacifica

Dream Big Lash Extending 7 in 1 Mascara

Pacifica

Glow Stick Lip Oil

Pacifica

Scalp Love Rosemary Mint Serum

Pacifica

Glow Stick Lip Oil

Pacifica

Cosmic Reflect Palette

Pacifica

Tiger's Eye Eyeshadow Palette

Pacifica

Pineapple Curls Curl Defining Shampoo

Pacifica

Alighten Natural Radiance Palette

Pacifica

Cocoa Cinnamon Dual Exfoliant

Pacifica

Pineapple Curls Pomade

Pacifica

Glow Stick Lip Oil

Pacifica

Lavender Moon Body Wash

Pacifica

Watermelon Seed Body Butter

Pacifica

Rose Kombucha Flower Powered Face Wash

Pacifica

Pineapple Curl Defining Conditioner

Pacifica