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At Prim we care about 3 things: making products that feel good, making you feel great, and sharing as much happiness as possible. Our clean, carefully crafted products are designed to add a little spring in your step, wherever you choose to take us and we’ve got you covered from head to toe. Plus, we give back. Prim is a proud member of 1% for the Planet. Having been born in the Philippines and raised in New York, we’re all about embracing diversity and making you feel comfortable in your skin.

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