The truth about dog food that made us change… This is a true story: I wasn’t happy with Maxine’s diet, so I started searching for something better. But no matter how much research I did, it was tough to tell the difference between real quality and clever marketing. I kept hearing about @sundaysfordogs, which touted itself as the “cleanest dog food in the world.” It sounded like a marketing gimmick, but I decided to give it a try. Maxine loved it, and the ingredients looked amazing—almost too good to be true. So I reached out to their team and pitched a creative concept. And if everything checked out, and they were interested, we could work towards a partnership.
