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Alice's review of e.l.f. Cosmetics' Power Grip Primer is overwhelmingly positive. According to Alice, the primer adds an insane amount of hydration to the skin and creates a sticky base for foundation, making it less likely to slide around. Alice also notes that the primer absorbs quickly and does not pill when applied. After applying foundation, Alice's skin felt super hydrated and plump, with a little bit of stickiness where powder was not applied. Alice concluded that this primer would be perfect for people with dry skin and is obsessed with the product.