The Priming is Everything Primer - Neutral by theBalm Cosmetics comes in a cute rainbow packaging and has a slightly tinted formula that matches the reviewer's skin tone. The primer enhances the pigmentation of eyeshadows, particularly metallic shades, giving a vibrant and eye-catching look. However, the sticky texture of the primer makes it slightly challenging to blend eyeshadows seamlessly. Overall, the reviewer likes the product and intends to continue using it. The Priming is Everything Primer - Neutral by theBalm Cosmetics is recommended for those who want their eyeshadows to pop but may not be ideal for those who prefer easy blending.