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Perri highlighted the numerous claims made by the product, including being illuminating, smoothing, and offering 24-hour wear without creasing. She found that the concealer lived up to these claims, as it brightened her under-eye area, felt moisturizing without being overly emollient, and appeared to smooth out any imperfections. She was particularly impressed by its non-creasing formula and all-day moisture.
Perri, in their video review, provides an up-close and personal look at the Born This Way Ethereal Light Concealer in the Milkshake color by Too Faced. They express their pleasant surprise with the concealer, noting that it wore well throughout the day. The shade, specifically designed for fair skin, offers a brightening effect with a neutral undertone. Perri mentions that the concealer has a hydrating formula, providing a satin finish. They found that setting the concealer with a powder was necessary for longer wear. Despite this, the concealer did not settle into their smile lines. Perri emphasizes that a little goes a long way, as the concealer offers high medium coverage. Overall, Perri's review highlights the positive aspects of the Born This Way Ethereal Light Concealer, including its brightening effect, long-lasting wear, and buildable coverage.
About Too Faced
OUR STORY There was a time in the ‘90s when darkness was all the rage and pink had a bad rep. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity. Inspired by a love of Paris, unabashed girliness and the transformative power of cosmetics, they created Too Faced, a boutique brand with big dreams. Today, Too Faced has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear. With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, their rebellious spirit, visionary focus and unexpected humor define the brand to this day. ABOUT THE FOUNDERS Too Faced Co-Founders, Jerrod Blandino and Jeremy Johnson, got their start behind the department store makeup counter. Jerrod worked at the Estée Lauder counter and Jeremy also spent time at Estee Lauder, as well as Armani and Chanel. Working one-on-one with clients allowed both of them to quickly discover the transformative power makeup had on women. Their vision was to create a makeup line that would celebrate individuality and inject joy back into an industry that had become rigidly led by rules, not fun. With a credit card, a laser-like focus, and a dream to celebrate and empower women, Too Faced was born in 1998. Today, Jeremy is still initiating new business strategies while Jerrod is continuously inspired to create innovative new products. Too Faced is sold in more than 30 countries and is one of the top-selling brands everywhere it is sold.
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