About Enchanted Scrunch
Enchanted Scrunch was founded by the visionary entrepreneur Dasha Derkach in early 2021. At just 17 years old, Dasha embarked on a mission to redefine the scrunchie game. Frustrated by the lack of options that combined both style and comfort, she set out to create the perfect scrunchie—cute, stylish, unbreakable, and exceptionally comfortable, with the ability to hold hair flawlessly all day long.