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Lo provides a positive review of the Purple Shampoo by Fekkai in their video review. They mention that they switched to this shampoo from olaplex because they felt that olaplex was drying out their hair. According to Lo, the Purple Shampoo has kept their hair bLonde and removed any brassiness without leaving a purple tint on their nails or fingers. They also appreciate the saLon-like scent of the shampoo and its hydrating properties. Lo highly recommends the Purple Shampoo for those who want to eliminate brassiness without damaging or drying out their hair. Overall, the review highlights the effectiveness and pleasant experience of using the Purple Shampoo by Fekkai.