Hourglass Velvet Story Lip Cream Color: Indulge

About Hourglass

OUR STORY Hourglass, the cruelty-free beauty brand, is known for its innovation and commitment to reinventing luxury cosmetics. The complexion, color, and skincare are crafted to be undetectably transformative while effortless to apply. Paradigm products feature cutting-edge formulas with active ingredients and covetable packaging that elevate expectations of how a product should look, feel, and perform. OUR MISSION We believe beauty and integrity should be synonymous, which is why we are as uncompromising with our products’ performance as we are with our commitment to animals. Since its launch in 2004, Hourglass has been a cruelty-free brand that has stood against animal testing. As part of our mission, we donate 1% of annual profits from hourglasscosmetics.com to our partner, the Nonhuman Rights Project, a U.S. organization that works to secure fundamental rights for animals. Additionally, 5% of annual profits from all Unlocked ™ products sold globally are donated to support the organization’s efforts. We will continue working towards change because we believe in seeing eye to eye with animals. Like us, they are living beings that experience love and happiness; pain and fear. We will stay true to our mission until they are protected in the beauty industry and beyond. "With the Eye to Eye campaign, we wanted to capture the humanity in the animal’s eyes." - Carisa Janes, Hourglass founder & CEO JOURNEY TO VEGAN Our compassion for animals has always been at the heart of Hourglass, and in 2017, we began to re-examine what it meant to be truly cruelty-free. We decided that in order for us to move forward with integrity, we had to push not only for ingredients that haven't been tested on animals but also for ingredients that aren’t derived from them. While the majority of our collection was already vegan, we committed ourselves to replace a few animal byproducts in select formulations, pledging to become 100% vegan by 2020. Leveraging our passion for innovation and ingredient technology, we got to work on creating cutting-edge vegan replacements. By December 2020, we successfully reformulated our remaining products to be fully vegan and are celebrating this milestone with the launch of Confession™ Red 0. Our biggest innovation to date, Red 0 is a 100% vegan red lipstick formulated with our patent-pending replacement for carmine—the industry’s standard red pigment produced from crushed female insects. Red 0 symbolizes our commitment to animal welfare and marks a new chapter in our ongoing commitment to cruelty-free beauty.

Founded in: 2004

Origin: United States

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Female Founded

Luxury

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