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The Seamless Concealer from Iconic London is a cake-free, full coverage concealer that effectively diffuses dark circles, redness, and blemishes. Missi's, in her video review, demonstrates the product's seamless and quick blending ability, which she loves. The shade Tan Deep provides a natural look that blends well with the skin. The concealer can be built up for more coverage if needed, but Missi's finds the initial application sufficient. The product sets in place easily, ensuring long-lasting wear. Overall, the Seamless Concealer by Iconic London is a reliable option for achieving flawless skin, offering easy application and impressive coverage.