Foxybae Hair

Hairmax

IGK Hair

KITSCH

By leading with science, we engineer breakthrough solutions for your real-world hair problems. ‌ We are the science, you are the Living Proof.

In 2005, an unlikely combination of biotech scientists and renowned hair stylists came together to pioneer a first-of-its-kind haircare philosophy based in science. Our mission was to create inventive solutions designed to solve real-world hair problems.

Today, Living Proof is Science in Action, which means we’re at the forefront of scientific discovery, inventing and iterating on the latest innovations in haircare that deliver game-changing results for all types and textures.

More on Science in Action: Science is always evolving, and therefore, so are we. Staying ahead of the latest technological advances requires us to constantly raise the bar for ourselves and continually develop new products—and reformulate existing ones—to be even better than we believed possible.

120 global patents, 450+ formulas, 44 products, 200+ awards, and 16 years later, we continue to put research at the forefront of our formulations. Every single product is rigorously developed and tested at our in-house laboratories in Boston—not too far from our original home at MIT University.

Living proof

Not Your Mother's

Tangle Teezer

VERB

Kristen Wampler

Nikki’s That Girl

Bri Jackson

Gigi Peña

Jjanga Weir

Jamie Lee

julz delgado

Stephanie Carpentieri

Wanda Lei

Alyssa Howard

Miranda Howell

Maliyah Burke

Natalie Nakkhongkham

Brittany  Nicole

Charees Miller

Sasha MUA

Taylor Herrera

Claire Bear Tarot 🐻

Sabrina Wettstein

Wendy Kitterle

Video Review of #LIVING PROOF Healthy Hair Perfector by Gigi Peña

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