Almost Famous

Dye Candy

Fekkai

Foxybae Hair

IGK Hair

KITSCH

By leading with science, we engineer breakthrough solutions for your real-world hair problems. ‌ We are the science, you are the Living Proof.

In 2005, an unlikely combination of biotech scientists and renowned hair stylists came together to pioneer a first-of-its-kind haircare philosophy based in science. Our mission was to create inventive solutions designed to solve real-world hair problems.

Today, Living Proof is Science in Action, which means we’re at the forefront of scientific discovery, inventing and iterating on the latest innovations in haircare that deliver game-changing results for all types and textures.

More on Science in Action: Science is always evolving, and therefore, so are we. Staying ahead of the latest technological advances requires us to constantly raise the bar for ourselves and continually develop new products—and reformulate existing ones—to be even better than we believed possible.

120 global patents, 450+ formulas, 44 products, 200+ awards, and 16 years later, we continue to put research at the forefront of our formulations. Every single product is rigorously developed and tested at our in-house laboratories in Boston—not too far from our original home at MIT University.

Living proof

Olaplex

Tangle Teezer

Abby Kearney

alexis stroup

Nikki’s That Girl

Bri Jackson

Danielle Eaves

Gigi Peña

Holly Jiang

Jamie Lee

julz delgado

Stephanie Carpentieri

Wanda Lei

Alyssa Howard

Dawn K

Miranda Howell

Maliyah Burke

Tasha K

Gustavo Araujo

Natalie Nakkhongkham

Gigi Fox

Sasha MUA

Seema Munaf

Siena Pontrelli

Taylor Herrera

Sabrina Wettstein

Video Review of #LIVING PROOF Healthy Hair Perfector by Alyssa Howard

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