Conair

Dye Candy

Fekkai

IGK Hair

KITSCH

By leading with science, we engineer breakthrough solutions for your real-world hair problems. ‌ We are the science, you are the Living Proof.

In 2005, an unlikely combination of biotech scientists and renowned hair stylists came together to pioneer a first-of-its-kind haircare philosophy based in science. Our mission was to create inventive solutions designed to solve real-world hair problems.

Today, Living Proof is Science in Action, which means we’re at the forefront of scientific discovery, inventing and iterating on the latest innovations in haircare that deliver game-changing results for all types and textures.

More on Science in Action: Science is always evolving, and therefore, so are we. Staying ahead of the latest technological advances requires us to constantly raise the bar for ourselves and continually develop new products—and reformulate existing ones—to be even better than we believed possible.

120 global patents, 450+ formulas, 44 products, 200+ awards, and 16 years later, we continue to put research at the forefront of our formulations. Every single product is rigorously developed and tested at our in-house laboratories in Boston—not too far from our original home at MIT University.

Living proof

Olaplex

Pattern Beauty

SLEEK'E Hair

jennifer sidharta

Abbey Yung

Ally Z

Lindsay Aratari

Dominique B

Christine Ueberrhein

Dominiquea Nogueira

Erin Dugan Jurchak

Anna Petek

Gabriella Gonzalez

Jessica Salazar

Kiesa Campbell

Laura Mellado

Kira Curtis

Lulu Kehlani

Morgan Adams

Nikita Seth

Mary Lozada

Payton Ellis

Rebecca Monteforte

Sayble Humphress

Sherrie Ohearn

Ashley L

Hadasa Roman

Gabrielle Pippin

Video Review of #LIVING PROOF PhD Dry Shampoo by Morgan Adams

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