dpHUE

Fekkai

Good Dye Young

IGK Hair

KITSCH

Leonor Greyl

By leading with science, we engineer breakthrough solutions for your real-world hair problems. ‌ We are the science, you are the Living Proof.

In 2005, an unlikely combination of biotech scientists and renowned hair stylists came together to pioneer a first-of-its-kind haircare philosophy based in science. Our mission was to create inventive solutions designed to solve real-world hair problems.

Today, Living Proof is Science in Action, which means we’re at the forefront of scientific discovery, inventing and iterating on the latest innovations in haircare that deliver game-changing results for all types and textures.

More on Science in Action: Science is always evolving, and therefore, so are we. Staying ahead of the latest technological advances requires us to constantly raise the bar for ourselves and continually develop new products—and reformulate existing ones—to be even better than we believed possible.

120 global patents, 450+ formulas, 44 products, 200+ awards, and 16 years later, we continue to put research at the forefront of our formulations. Every single product is rigorously developed and tested at our in-house laboratories in Boston—not too far from our original home at MIT University.

Living proof

Olaplex

Virtue

Brittany Cale

Cassie Marie

Christine Ueberrhein

Daisy Guzman

Ennei Sin

Elizabeth Deo

Chelsea Erinne

Gianella Solorzano

Jenna K

Jillian Rhae

Bella Porter

Ky  Styles

Natalia C

Cynthia P

Sara Beagley

Stephanie  Sanchez

Suzi  Sina

Teona Mango

Claire Bear Tarot 🐻

Jessica Blum

Tiffany Gonzalez

Delaney Dill Beach

Adyel Juergensen

Video Review of #LIVING PROOF Restore Perfecting Spray by Chelsea Erinne

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