What it is?
Want to try them all? Want to share Mineralized with someone you care about? Includes all scents + 1 unscented + 3 applicators + priority shipping! Big samples: each sample lasts 5-8 weeks. Includes: Rose, Jasmine, Sandalwood, Cherry Blossom*, Pink Grapefruit + Bergamot, Sage, Lavender, Wild Black Spruce, Vanilla, Blue Tansy, and Sensitive Unscented.
Key Benefits
- Sandalwood (woody, creamy, warm, inviting)
- Cherry Blossom* (light, sweet and refreshing with notes of pear, rose, and vanilla)
- Blue Tansy (sweet, earthy, herbal, complex)
- Lavender (floral, clean, notes of herbs, calming)
- Pink Grapefruit + Bergamot (bright, fruity, fresh, invigorating)
- Sage (fresh, herbaceous, hints of eucalyptus and mint, magical)
- Wild Black Spruce (freshly-cut pine, woodsy, musky, hardy)
- Vanilla (sweet, rich, freshly baked)
- Rose (Graceful, exquisite and softly floral)
- Jasmine (Ethereal, lush, and mystical)**
- Sensitive Unscented (unscented, our most sensitive offering).
- Very Gentle On Skin: No aluminum or baking soda.
- The "deodorant of last resorts" for many with sensitive skin.
- pH very slightly alkaline.
- "Feels like nothing" underarm feel. Free of any greasy, waxy or gooey residue because it is a powder.
- People love the way it feels!
- Non-toxic: Free of plastics, petrochemicals (chemicals from oil), parabens, phthalates and lilials, and hormone / endocrine disruptors.
- Vegan, gluten free, not tested on animals.
- Won't stain clothing (if you get it on your clothes, it easily brushes off. Even dark clothes).
- All are now free of coconut oil (May 2024) and use organic jojoba oil instead.
- Since Mineralized is made of entirely safe ingredients, it is safe for full-body use: body, privates, face de-shiner, dry shampoo, and feet.
Highlighted Ingredients
- Magnesium Hydroxide is an antacid and helps neutralize odor and is derived from sea water.
- Magnesium Carbonate absorbs moisture, keeping you drier.
- Magnesium Oxide (Magnesia) is a hydroscopic (water-absorbing) compound also derived from sea water.
- Calcium Carbonate (Calcite) is an antacid and helps create an inhospitable environment for odor-causing bacteria.
- Organic Jojoba Oil. A very small amount of food-safe, organic oil is added to dampen the powder for easier application.
- Essential oils* (in scented Mineralized). We source high-quality (organic when possible) essential oils for our scents.
What else you need to know
- Mineralized Is The Non-Toxic Deodorant Powder - It is made of things that are ALREADY in your body. Compare that to chemical deodorants, full of bodily-foreign ingredients. Mineralized uses magnesium and calcium to stop odor. Stuff your body is familiar with. Your body already manages magnesium and calcium. They are part of the natural rhythms of your body. Mineralized is Beyond natural: It is completely non-toxic, by design.
- Food-Quality Ingredients - Each ingredient is the highest purity ("food grade") and is safe to consume. You could technically eat this deodorant (the unscented version).
- Eco-friendly: the majority of the ingredients come from evaporating sea water and harvesting the remaining residual minerals. Not digging oil from the ground.
- Magnesium And Calcium Ingredients That Neutralized Body Odor: The formula was invented by a scientist turned creator. We studied the scientific literature on the chemistry of body odor. We then looked for compounds that satisfied 3 conditions: Neutralized body odor, Made of minerals that are already in your body, Made of minerals that are naturally found in spring water sources.
- Mineralized Is A New Concept In Deodorant That Sits At The Intersection Of Those Three Conditions: Firstly, it has to eliminate body odor. To be harmless to your body for the long term, we chose minerals that are familiar and native to your body. Short story: It is a return to natural water sources.
- Our formula is made of simple magnesium and calcium compounds (ingredients). It does not contain baking soda, aluminum, or any chemicals. And it works.
- Eco-Friendly Product Life Cycle: Where do your products come from, and where do they end up? We put a lot of thought into this when building Mineralized. We aren’t perfect, but we are ahead of most others.
- Sustainable Product Packaging: We are plastic-free. Recyclable: our main container is made of recyclable aluminum.
- Refillable: biodegradable cardboard refill containers, just fill up your container.
- The applicator sponge is only 70% biodegradable. We are actively testing a fully biodegradable option that also works as an applicator (to see if it is actually biodegradable, as it is quite new technology). We chose an applicator that has a long lifetime: it can be washed repeatedly without wear.
- Shipping: lightweight, and no plastic in our shipping materials.
- Mineralized Powder: We are free of petrochemicals. Many personal care products use chemicals that are derived from oil. This is how many common deodorants are made into sticks and gels. Even “vegetable-derived” chemicals come primarily from corn, a monocrop that is being shown to be harmful to the planet.
- Mineralized ingredients are commonly sourced from evaporating high-mineral-content water (such as sea water), and the mineral residue is separated for use in industry. Specifically, most of our minerals come from the dead sea. This is much better than digging oil out of the ground.
- Powder lifecycle: when you shower and Mineralized rinses away, you are only adding the same minerals back into the water where they came from.
- Since Mineralized is made of entirely safe ingredients, it is safe for full-body use: body, privates, face de-shiner, dry shampoo, and feet.
Sizing:
- Samples: 0.33 Oz, 6-8 weeks
- Full-size/refills: 1.0 Oz, 4-6 months
- ~$0.12/day (refills)
*Cherry blossom is technically "fragrance oil", not an essential oil. It is free of parabens, phthalates, Lyrals and Lilials (all known to have negative effects on humans). All other oils are essential oils, organic when available.
